Page 15 Advertisements Column 2

Hawke's Bay Herald-Tribune, Issue 117, 3 June 1937, Page 15

P. G. Wodehouse, whose books have made us all laugh, has found, he says, " there 's nothing like a quiet smoke to "soothe the savage beast," or words to that effect. Well, the tranquilising infiuence of good tobacco eannot be over-estimated. It's as comforting tis the recovery of a bad debt. • But just as good tobacco soothes and calms, the regular use of some brands may have precisely the opposite effect. Tobacco too rich in nicotine, for example, may, if persistently smoked, render the emoker irritable and disagroeable; his nervcs become affectcd, and may, in popular parlance "go all to pieces," oi he may suffer in other ways. Unfortunately such brands are almost as •■-ommon as wet days in Ndw Zealand. Beyond the shadow of a doubt the purest tobaccos on the market are tlie well-known toasted varieties, Out Plug No. 10 (Bullshead), Cavendish, Navy Out No. 3 (Bulldog), Riverhead GoJd «nd Desert Gold. The manufacturers ' own toaeting process oliminates tliei poisonous nicotine and renders therri as safe for tho smoker as they are remarkable for flavour and bouquet, But 'wero imitatien# * ^ *