Hollywood BEAUTY SECRET

Hawke's Bay Herald-Tribune, Issue 98, 12 May 1937, Page 11

Hollywood BEAUTY SECRET

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HOllYWOOD MAKf UP GENIUS

* v WHEN A MAN MAKES UP 1 can't quite imagine a man who kas not noticed the unusual beauty of Hollywood's feminine stars. Neither is it easy to imagine a woman wiko hasn't recognised a certain sleek, wellgroomed look about tke men tkat appear witk them. Every woman wiskes tkat her own Ikusband or sweetheart could look as well-groomed as Clark Gable, William Powel or George Brent. And he canl She skouldn't accept any excuses. While it is admitted tkat colour haTmony is tke least of Monsieur's worries, and tkat he doesn't care for mandarin red nails, the well-groomed appearance that comes only from a. cultivated knowledge of cosmetics is perhaps. even more important to the male tban.to the female Of the species. And what are man's essential cosmetics f Shaving soap, toothpaste, and soap have become so generally anticipated that there is no point in describing their virtues here. But many of those interesting bottles on Madame 'a dressing table can well be shared with the master of the house. Masculine hair, while it is never referred to as $ coiffure, can be more unruly after wasiking, tkan the waved tresses adorning tke feminine kead. It can, and also does, look extremely duxl after the necessary skampoo. Brillox is the sleekest answer to the just-skam-pooed-hair.

And wlhat about milord's skinf It kas all the characteristics whick ke likes to believe are peculiar to tke complexion ofthe fair sex. Men have dry skin and oily skin, and eitker extreme is a drawback to tkat clean-cut appearance that man would attiun. Tkere is no better after-skaving treatment tkan can be found rigkt ou the wife's dressing table. This eliminates tke necessity of rememberiiig to buy it yourself. Tkere is only ono drawback to suck a system. If yonr wife kas a dry skin wkile yours is of tke oily variety, you must convinee ker Lkat ske skould keep botk astringcrit •ind skin freshener on kand. Tke asringent for your oily condition and the kin freshener for kerself. This refreshing process will leave v our 'skin glowing and smooth your talcum powder after shaving. Astrintront ari J *kin freshener not only close

tko pores, but tkey romove exccss moisture, and have a inild antiseptic value. Anotkcr masculine appearance probleni is tke manicure. A well kept ' ini is as essential to a smart masculine appearance as a weli-skaven face. Tke masculine manicure is conservative. Tke long, pointed nails and glowing colours used by milady won't do at all for ker escort. But a inan can use nail polisli to good advdntage. Colouriess nail enamel, or a very ligkt natural tint, will give kis hands a well-groomed look without striking an effeminate note. Ckapped lips, wind-rougkeiii -1 skins, and sore faces find luxurious coi. -j.L in skin and tissue cream. Man doesn't

make a ritual of it, ke simply puts somc on kis face when it doesn't feel well, He can wipo it ofl; quickly, if ke wiskes, witk tke door loeked so tkat no ono can catck him at it, but doing so ia really tke resuit of a complex. It isn 'i ' ' sissy ' ' to be comfortable. Eau de Cologne is a reeognised necessity to niost men. Wken too rusked for a plunge in tne surf or a cold skowor, Cologne is tke next best tking. It is an essential wken travelling. And kaving explained tke use of cosmetics for men, it seems that to De u clean-eut, well-groomed man to-day, one must be cosmetie conscious along with one7* wife.