Page 8 Advertisements Column 1

Hawke's Bay Herald-Tribune, Issue 83, 24 April 1937, Page 8

— 'EAT MORE OFTEN' Modern Medical Research I Disproves Three-meals-a-day Theory I DOCTORS RECOMMEND 'SNACKS* "Not more food, but t0 lose energ7 t0 a veV markcd tgree more frequent food," say Docton. In or three hours after the meal was other words, "Take a little extra nourish- taken- »* when at th,s point they were I ment between meals!" g,ven food, their energy %ure went up ■ , . again mstead of continumg to decrease. g I One by one some of the chenshed notions And yet they did not eat more during the I of our grandmothers are being torn to day than before. I shrcds by health mvestigators. One or the . I " last of the Victorian superstitions to be The results of these long and carefbl I blown sky-high is the belief that mankind expenments have attracted enormous I was born to take three meals a day with attention among medical men and m I nothing in between. consequence doctors are continually giying I ° the advice to eat more orten. I MEALS AND HEALTH THE RIGHT KIND 1 For some timo past scientific research A PU"5 1 workers o£ high standing have been en- * oJMALK I gaged in inyestigating the effect of meals When it comes to deciding what the I on physical and mental efficiency. They between-meal 'snack' shall be, it is natural ■ have examined factory workers, office that a pleasant and conveniently handled I workers, school-children and others. They f00d of high nutritive value be chosen. A j| have conducted large-scale experiments frequent choice is a cup of delicious, I and carefully tabulated the results. And^ easily made Bournville Cocoa. I broadly speaking is what they have 1 A HAPPY RESULT 1 snmed during the day, people work better So nowadays when employers, school ;l and their health improves if they eat at teachers and parents find their staff or' I more frequent intervals— five times a day their children sipping a cup of Bournville ;l . * instead of three. Cocoa halfway through the morning or I afternoon,, they do not frown upon the 'I MEASURING HUMAN ENERGY practice. Instead, they deliberately enI During the long gap between breakfast courage it, and even adopt it themselves, I and lunch and again between lunch and knowing that the output and quality of I the evening meal, workers who took only work, and the worker's power of resisting •I three 'regulation' meals a day were found illness,willmateriallyimproveastheresult. I j 'The LANCET / the leading Medical Journal, i I i says: "Cadbury's Cocoa is a real food'' J I »

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