MODERN BUSINESS
Value of Advertising Tributes to the value of advertisiug and refererice to the clianging attitudo toward it in . nioderu business wero rnade by hfr. J. Mawson Stewart in an address to the Ganterbury Advertisiug Club. He discussed advertisiug appropriatious aud tlieir place in * moderu budgetiug, and said bis experience of the value of adverlising nm,de him con. firm any praisc he hcard of its use m business. Mr. Stewart gave examplcs from tris own experience of firms which bad suffcred from not paying sufficient attention to their advertisements, and said that the present day business was hased on expert work in each department. That nood for experts was nnwhere niore importnnt tban on tbo ad. vertising sidc. , Mr. J. J. Stapies said tbat the bugbear of advertisiug people in the past
had been accountants of the very olc school, who had seen no items in thf balance-sheet which would balance the ad vertising appropriation, forgetting or ignorant of, the truth that everj pound taken from advertisiug was i far greater amou/t froi profits. Mr Stewart was fortunately oue of thc modern school of accountants whicb rccognised the value of- advertising. — Christchurch Press.
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Bibliographic details
Hawke's Bay Herald-Tribune, Issue 73, 13 April 1937, Page 14
Word Count
194MODERN BUSINESS Hawke's Bay Herald-Tribune, Issue 73, 13 April 1937, Page 14
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