HASTINGS SUCCESS IN ZUKOR COMPETITION
Mr. E. Allau Tong, xnanager of tho Cosy and Municipal Theatre, Hastings, has been judged winner of the Adolph Zukor Anniversary Award for the best eampaign on a Paramonnt picture in Australia or New Zealand screened during January 22-29 — the Adolph Zukor jubilee week (comxnents the trade paper Exlm Weekly). The judges deciared for Mr. Tong only after two days of deliberation. The campaigns on the wholo were by far the best ever submitted for any contest ever conducted before by Paramount. Mr. J. Stiles, of the Grand Theatre, Perth, was the closest of secoiids. The judges, in surveying the eampaign, gave special attention to newspaper advertising and publicity, outdoor advertising, special exploitation, and theatre and lobby display. . The standard under these headings of every competitor was very high. In the case of the winner, efforts under each of these headings were adrairably coordinated. The wiu carries with it a beautiful bronte plaque presented by Mr. Zukor. Some yeaTs ago Mr. Tong won Ihe Harold Lloyd eompetition, also pvomoted by Paramount. Mr. Tong's eampaign is similarly notod in the trade paper Everyone 'b,
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/HBHETR19370403.2.126.5
Bibliographic details
Hawke's Bay Herald-Tribune, Issue 65, 3 April 1937, Page 13
Word Count
188HASTINGS SUCCESS IN ZUKOR COMPETITION Hawke's Bay Herald-Tribune, Issue 65, 3 April 1937, Page 13
Using This Item
NZME is the copyright owner for the Hawke's Bay Herald-Tribune. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of NZME. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in