PERSISTENCE ESSENTIAL
Continued Advertising Pays Best In an addr.ess to the Canterbury AdV'Crtising Club reeently the managor of one of New Zealand's best-known , manufacturing firms classed news* paper advertising as the best method of appealing to the public. He declared that advertisers must not be impatient for resulte Avhen selling an ordmary household article. Persistence wa^ essential. "In nothing else that I know of is so much patience required in sticking at what you are up to," he said. Continued advertising resembled an insurance, and successful advertising demanded the application oi' souml thought and celculation, plus an olement of enterprise. Tne- greatest of all, in tho building of a successful campaign, was quality in the article itself — price, within reason, w.aa a secondary factor. In the diseusaion which lollowed, a query was raised as to whether people actually read or merely "skimiaeti llirough" the advertisements. Severol members of the club were ready with instances which clearly proved that newspaper advertisemeDts were not merely foad, but promptly aclod niton, ■—Christchurch Star-Sua.
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Bibliographic details
Hawke's Bay Herald-Tribune, Issue 59, 25 March 1937, Page 3
Word Count
170PERSISTENCE ESSENTIAL Hawke's Bay Herald-Tribune, Issue 59, 25 March 1937, Page 3
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