DEPARTMENT STORES
Successful Sclling Methods The immense sum of 9,500,000 dollari Jequivalent to approximately £2,400.000) was appropriated by the Clncago firm of Sears, Roebuck and Co. for newspaper advertising in 1936. Announeing the decision, the advertisiDg manager said: "Newspapers have proven to be by far our best and moit effective medium for retail saies promotion." — Otago Daily Times
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https://paperspast.natlib.govt.nz/newspapers/HBHETR19370322.2.71
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Hawke's Bay Herald-Tribune, Issue 56, 22 March 1937, Page 6
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58DEPARTMENT STORES Hawke's Bay Herald-Tribune, Issue 56, 22 March 1937, Page 6
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