Drink Your Milk and Move On

Hawke's Bay Herald-Tribune, Issue 56, 22 March 1937, Page 14

Drink Your Milk and Move On

LONDON — Sitting dowu in milk bars bere is a practice which' is discouraged. Good Londoners are expected to drain tbeir milkshake and move on. Tbe reason? It seems, according to tbe manager of one of Loiidon's central milk bars, tbat a* customer 'sitting is uneconomie compared witb a customer etanding. Once a customer sits down, apparently, be or sbe tends to remain seated, and fchen passers-by remain passers-by instead of turning tbemselves into customers. "No room," tbey say, sbrug their sboulders and pass along. Finding no seat to sit down on, tbe customer just refreshes himself or berself, and doesn't botber about working out tbe bousebold accounts or reviewing tbe day's business. Now during rusk bours in central London if a customer dallies longer tbau four minutes be ceases to be any customer at all and cbanges into a total loss. At least tbat is tbe vigw expressed by one manager questioned as to wby most milk bars have no seats. Tbe milk bar manager 's dream is, it •appears, one lohg procession, continually on tbe move. And tbis is often very near wbat actually h'appens in the City, London 's business center, during morning and luncbeon rusb bours. Tbe first milk bar was established in the capital about a year and a baif ago, in Eleet street, bome of tbe press. Althougb no immediate reaetion was seen in tbe pages of London 's daily newspapers, the bar was a roaring success. Now there are 70 milk bars in London, and about 300 tbroughout Britain. It is claimed by tbe Milk Marketing Board tbat not one of this number has failed. ''Wbat pleases us most," tbe board declares, "is tbat tbe tone of tbe milk bar is being kept so high," Tbis sbould be welcome praise to nilk bar pafrons, as consolation for ■ . |i»;*i'*"d unccminmU' "HtPrs.