U.S.A. FILM TRAD.
The United States film industry spends £34,000,000 y early on advertisiug— 10 per ceat. of the total box-office receipts. This statemeut Avas made by a correspondent of The Times in au article on the development of the film trade iu. Great Britaiu and llic Uniled States. "On the same basis," he added, "the expenditure in tliis country would be from £3,500,000 to £4,000,000; it is probably much les thaa one-half this sum, possibly not more than £1,500,000. '/ — "British Advertisers' Weekly"
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https://paperspast.natlib.govt.nz/newspapers/HBHETR19370312.2.103
Bibliographic details
Hawke's Bay Herald-Tribune, Issue 48, 12 March 1937, Page 9
Word Count
83U.S.A. FILM TRAD. Hawke's Bay Herald-Tribune, Issue 48, 12 March 1937, Page 9
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