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Hawke's Bay Herald-Tribune, Issue 34, 24 February 1937, Page 8

Motion picture engineers, in a recent convention in America; vpredicted that colour, brdlliantly true .to life, will be the next ,widespread change in the film industry. The engineers . said that the day is not far off when, theatrical talkies will use colour film almost entirely. They pointed to the recent development of amateur colour film and that in about one year has made black-and-white movies , virtually obsolete. The difficulty in applying the same process to the theatre is that it has not" become possible to make printB of the colour .process most widely used for home movies. More colour in professional picture is forecast by reports that the lenticular type of colour film is adaptable to larger theatre projecI tion. Present colour movies are proi duced by a more complicated and costly method, which has prevented wider I «s©.