A GLASS PALACE?

Hawke's Bay Herald-Tribune, Issue 10, 27 January 1937, Page 9

A GLASS PALACE?

New English Berlei Factory Everyone recalls the beautiful glass palaces of tlio fairy-talea; to ehild and adult, they rank with^ pot of gold at rainbow 's end as symbols of the infinitely desirable and unattainable. But this strange world of ours .is capable of many things and it is quite conceivable that people of the next generation will be non-stone-throwers living in glass houses. A.lroady, due to the enterprise of a world-famous eorset designer, one glass palace has been constructed in I Kngland. This is the new Berlei Factory at Slough, on the outskirts of London. It seems fitting that a concern which has done so much in making the world conscious of beauty, should be first to complete a l modern. and beautiful factory built ln glass.

Inpulux glass masonry is the technical name for the new material used in the Berlei factory. It is built up from hollow glass bricks. Apart from definite superiority in strength and flexibility, these ensure perfect insulation from exterior temperature ehanges and transmit a perfeetly diffused light which is considered by experts to solve once and for all the problem of healthy and efficient factory illumination. Apart altogether from its unusual construction, this new factory holds a particular interest for New Zealanders, especially for those engaged in the drapery business. Berlei is an Australian and New Zealand eompany; yet it has invaded the highly competitive English market with outstanding success. That its rapid expunsion has made necessary the building of this huge new factory is ample evidence that even in the home of Fashion, the smartesfc women demand a Berlei beneath to give the line.