A POOR "SHOP-WINDOW.”

Hawera Star, Volume XLVIII, 14 November 1924, Page 7

A POOR "SHOP-WINDOW.”

NEW ZEALAND IN THE STRAND. FADED MEAT AND ROPE-ENDS. “If there is one thing New Zealand takes a pride in it is her rugs, and one would have thought some sort of display would have been made at AVembley^Exhibition, but no, on both occasions upon which we visited the New Zealand Court the rugs, instead of being spread out to the best of advantage, were simply thrown in a heap.” Thus Air T. A. Low, of Auckland, who got back this morning by the Makura from a very pleasant trip to Europe and America. He said he was not impressed by the New Zealand Court at Wembley. There was just the difference between the court and what it plight have been that there was between a wholesale warehouse and a skilfully dressed window in an up-to-4ate retailer’s. The stuff there was all Tight, but it was not attractively displayed. Air Low found just the same lack of grasping an opportunity in the New Zealand agency in the Strand. The window of the High Commissioner’s office was to all intents and purposes opr “shop window” in London, and one would have thought an attempt would be made to show something of which New Zealand was capable. But what Air Low saw as the reverse of a good advertisement for the Dominion. In one of the two windows that form the Strand front of the High Commissioner’s office there was a couple of carcases of frozen meat which.had been there so long that they had lost their rreshness and were quite faded. It was a very poor advertisement for the splendid mutton and lamb that New Zealand sent Home. In the other window were a number of little glass bottles containing seeds and grain, some honey, and there were a “few bits of rope ends, rather dirty at that.” The whole display was the reverse of attractive and anything hut a recommendation of the Dominion. Australia House, on the contrarv, had very fine displays advertising ‘Australia, and they were frequently changed. The display of Australian fruit,# for instance, was very bright and attractive. Even British Columbia made a better display than New Zealand.