Why should a man who is careful to wear and use only Empire products continually cram his pipe full of American tobacco? Keep the money in the country by smoking our very own tobacco, grown in New Zealand. Try it, and you will be delighted with its unequalled mildness and smooth and mellow smoking properties, due to the small percentage of nicotine and to the toasting process to which the tobacco has been subjected. This makes for health, since excess of nicotine has a very bad influence, on the heart and nerves. Once the smoker gets accustomed to the pure tobacco flavour of the local product he will reject all foreign brands with their adulterations, and he will awaken to the fact that he can get a better article, grown and manufactured in his own country, for less money. Those who like a full body should try Cut Plug No. 10, the Bullhead label, or the somewhat milder Toasted Navy Cut, vastly different from the non-toasted imported brands, while Riverhead Gold excels all others in mildness and aroma.*
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Hawera Star, Volume XLVIII, 17 July 1924, Page 5
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178Page 5 Advertisements Column 1 Hawera Star, Volume XLVIII, 17 July 1924, Page 5
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