BRITISH DRIVE AT U.S. MARKETS

Grey River Argus, 1 June 1948, Page 8

BRITISH DRIVE AT U.S. MARKETS

LONDON, May 29. A nation-wide survey- of the results of the British export, drive in the United States, carried out by Time Incorporated, the American magazine publishing firm, shows that increased sales of British goods in America are being restricted by high prices and delayed deliveries. Other factors affecting sales were poor design, unattractive packing, and unenterprising salesmanship.

The survey covered the chief items of British exports to the United State;;—clothing, linen and household textiles, china, pottery, glass, leather goods, cutlery, fancy goods, silverware and sports goods. The British goods for which the strongest, demand exists, according to the survey, are high-grade woollen fabrics, silverware, cutlery, china, glass, linens and household textiles. All importers, however, insisted that prices must be competitive. A number of leading stores said that British goods enjoyed an excellent reputation for quality, but that uncertain and irregular deliveries were preventing increased sales.