THE ADVANTAGES OF ADVERTISING.

Grey River Argus, Volume XIII, Issue 1545, 18 July 1873, Page 4

THE ADVANTAGES OF ADVERTISING.

( Mr Grant, in the History of the Newspaper Press, in alluding: to the. profitableness, of advertising, says ;:-r-"JD speak; on fijood authority when I say that during^ the last quarter of a 'century Mr Holloway has, expended sums in advertising hisi 'ointment ' ranging from L2oiooo to L 30,000. Taking the average of :L26; 000, this would in, tw;e'nty-li'ye r years ,giye the enormous tbtal of upwards of L 625,000 expended by Mr ' JBtolloway. in letting thewbrld know the transcendent virtues of niß! f ointment.' His advertisements ap?; pear in, every part of ; the globe in which the, English language is read, and in some cases in. foreign papers as well.' People 1 on bearing of the enormous expenditure 1 of L 600,000 during thfe last quarter of a century;- will naturally in their own minds' exfclaira, 'But can. this enprmptts' expenditure in advertisement^ ever pay. j All that it is necessary ( t6 say in answer) is, jthat it does ;, and I can make the • sup-; plemental statement with all' confidence,* because of the source of toy information, that.]^ Halibway is ; afier all this immense expenditure in advertising^ a man whose fortune is nnt less— probably more— than the medium sum, between Ll!,500,000 and L2 S ooo,ooo— and further, that he has, made up his iaind to become a second Mr Peabody. Probably §'th©V most extensive advertiser in the world is a Now York chemist of the name of Hembold. The' sum which he weekly expends in advertising is so great, that were it not a wellattested fact it would hot be believed. It isjnp less, than li2ooo;a'week. To sbm'e f of the leading jpu^aj^;he Il haa,,paid;,asi much as L 750 for one ineertion !"