BENEFITS OF ADVERTISING.

Globe, Volume III, Issue 248, 27 March 1875, Page 3

BENEFITS OF ADVERTISING.

Do I believe in advertising? asks M. Quad. Certainly I do ; I have seen its benefits too often to doubt that it pays big. I remember the case of Cushman right here. He saw an advertisement of " A dog wanted," and, while crawling under the bed to get hold of one of those numerous canines always to be found on the premises, he found his new axe, which had been lost three months, half a keg of nails, and enough coal to last him a week. That wasn't all; he sold the dog for 3d01., stole him back the same night, and re-sold him to a stranger for 12c. A neighbor of mine once asked my advice about advertising for boarders, and I told him by all means to advertise. He inserted three or four lines in a daily paper, costing 30c or 40c, and in two or three days after his house was jam full of boarders. The crowd was composed of his brother's wife and.nine children, who learned his address through the advertisement, and if that man wasn't satisfied of the benefit of advertising before he got that family off his hands then his countenance lied. There was Dunneback. He insarted a two-line advertisement, saying that he had some choice grapes to sell. The paptr was published at five o'clock in the evening, and before daylight the next morning every pound of grapes was gene. I understood that they went off in bags during the night, but that makes no difference—l am showing that people read and heed advertisements. I remember a man who advertised for an easy situation where a young man could render himself useful and receive a small salary. Some people laughed at him, but I advised to stick to his faith in advertising. It wasn't long before he secured such a situation. 1 don"t exactly remember where it was, but I think they called the place Sing Sing, or some such name. At any rate, all he has to do is to sit on a bench and drive pegs into shoes, and they think so much of him that they are going to keep him there for ten years. There was the case of Taylor. He advertised for information concerning his long-lost brother, whom he had not seen for twenty-one years, and a Texas vigilance committee sent him one of the prettiest ropes you ever set eyes on—worth ten times the' cost of the advertisement. They said it was all that was left of the long lost.