pane in I s<>|, with, a capital of £l2O. 000, the firm of J. Lyons and Coy., Ltd., has grown, until to-day the issued capital is now nearly ‘£8.400.000.
“It' owns Hof) tea si tops in London and tlie provinces. numerous large Corner Houses, State Cafes, and
other important restaurants; it possesses vast factories and bakeries;; it has equipped one. of the most complete laboratories of its kind, the aim of which is to ‘ensure the purity of the people's food’ ; and it employs 00,000 people. “For this happy state of affairs advertising has boon largely responsible. The .industrialist must make his products known, lie must advertise. And if you ask me how best to advertise, I would say ‘Use the newspapers, that go forth, in their thousands of copies a day to the very dondsteps of Idle consumers.’ Don’t he d’scouniged if results commensurate with your advertising expenditure do not immediately accrue. .Persevere, and, as your business increases, extend your advertising,’’
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Bibliographic details
Gisborne Times, Volume LXX, Issue 11126, 8 February 1930, Page 9
Word Count
162Untitled Gisborne Times, Volume LXX, Issue 11126, 8 February 1930, Page 9
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