Page 7 Advertisements Column 2

Gisborne Times, Volume LXV, Issue 10317, 28 January 1927, Page 7

-rr WWW HUDSON SUPER SIX New Zealand Assembly of HUDSON-ESSEX brings Sweeping "Price Economy AFTER carefully surveying the position in the motor trade The Dominion Motors Ltd. have commenced the assembly of HUDSON-ESSEX cars in Auckland, Wellington and Christchurch. The important economies effected in production, freight and boxing charges have offset increased import tariffs. The saving has been passed on to the public m the form'of sweeping reduction of prices of entirely new models in the ESSEX line, and it has been possible, at the same time . to piotcci the public against an otherwise inevitable rise in the price of the 1921 Hudson Models. The Dominion Motors Ltd., in accordance with their policy, are contenting themselves with a small margin of profit, relying upon quick turnover to make the business pay. The success of this plan is well assured because the quality of the Hudson-Essex line has never been more widely recognised, and the Hudson-Essex Models will make a tremendous appeal to every discriminating motorist in the country. * _ How Hudson-Essex Quality has been made possible at the Price. Although they are the biggest builders of six-cylinder cars in the world, the Hudson-Essex policy has always been to avoid tying up money in plant and speculative equipment. same time, extraordinary itidgmc nt has always been evident jfl\ provi ling for visible requirements^ The Dominion Motors Ijt/1.-if have followed the iJhdson-Es! closely in the New Zealand No large structuj? will be nj assomb.y lines Jave been in existing buildings. The equipment Ss as cfTlc simple as possible in evi No huge overhand chaw's are, therj fore, incurred. iThesarvvould ordi ilv have to be to the pi in the cost of the car. The pi t Hudson-Essex cars is quoted ffl.lt. all centres and not just one menu poA It lias to he remembered, too, tifu Hudson-Essex quality created volume of sales, and volume made low prices of the Hudson Essex j|ne possible. ary The specifications of Hudson-Essex are those followed by only the highestpriced cars. A thorough examination of chassis, engine and coaehwork reveals this unmistakably. Saving in Freight. Considerable economy has also been brought about, not only in boxing, but also in freight, because local assembly requires that parts, only, be sent out to this country. These, as will be readily recognised, take up much space than complete cars. Assembly Plants at Strategic Points. One assembly Wellington would not the most efficient cars would have to be freighted all over New Zealand. Completely New Range of HUDSON-ESSEX MODELS. 10,000,000 dollars have been invested by Hudscn-Essex in a new | factory to build all bodies JPor th< New Ail-Steel Hudson Esjpx lin< The result has bjjln cncfcfjer rat de advancam cal pf in w sth mint is'ithe 'dan, atslomo sis cn stee! uncc ex Six bt jlmos is 4fid lotjafer juryDocr [uxe Essex Six Tlurerfand Coupe. Aljcomiuete new De Luxe colour range, and body styles are the mo;t •-oticeabls > f the impr vemerts to the Hudson-Essex line, but other refinements lie deeper in a design which has stood the test of time. NEW MODELS —LOWER PRICK. Essex Six Coupe ian entirely new model) Essex Six Coach (an entirely new modyl) Essex Six Dd^Oourer (an model) 7 our-Door Sedan entirely new model) ludson 7-Passenger Tourer £450 Hudson Coach - £465 Hudson Brougham - £555 Hudson 7-Passenger Sedan £595 New Colours and Body Styles at NO EXTRA COST* All Cars F. 0.8. Main Ports. £295 £3lO £330 Not only would this have put up costs, but practice prov,s that the less a car ; s handled, the less chance it has of :ing knocked about. Auckland assembly will supply Auckland rvuvinc., Wellington plant will proudSr for Wellington, Wairarapa, Taranaki, Hawke’s Bay mid Poverty Bay, and Christchurch will take care of the South Island. Each plant is capable of turning out a complete car every two hours of each working day. Afi Entirely New Zealand nder taking. As is well-known, the personnel directorate of The Dominion Me Ltd., are composed entirely Zealanders, and New Zeakmfr capital and labour, only, are A great part of tire ecMMTiic advantage of the new is enjoyed by this Domimjlflr An investment iu Hudson-Essejgus not only the wisest motor car value for monflSfiPfut it is fostering an important ary industry in this country. Greater Service fer Hudson-Essex Owners. The complete Hudson-Essex Sales and Service System, which already existed throughout the Dominion, will now be supplemented by three New Zealand assembly plants at convenient points. Thus a greater degree of service for Hudson-Essex owners has been madepossible. Assembly Plants Running at Capacity. You would be well advised to place your order for your new car now. Even at the old prices the assembly plants have been running at capacity. Note these new prices and new models —then act. NOLAN REDSTONE, GISBORNE ESSEX MOTOR CARS

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