Page 3 Advertisements Column 2

Gisborne Times, Volume LXV, Issue 10314, 25 January 1927, Page 3

A novelty lias appeared on tlie market in the shape of a toasted tobacco, which has caused quite a sensation in smokers circles. The process of toasting seems to have a most beneficial effect upon tobacco, similar to what cooking, broiling and roasting has on food. It develops the flavour and makes generally more savoury and appertising, and last, but not least, also more digestible. Small woqder that the local product has greatly gained in popularity through this latest improvement, and smokers are advised to gi v e it a trial. They are in for quite a new flavour. There are three grades obtainable now—Riverhead Gold; a »?erv mild and aromatic smoke; Toasted Navy Cut (Bulldog), of medium streugth; and if you prefer a fell body try Cut Plug No 10, the Bullhead label. All made of a new type of leaf famous , for its small percentage of nicotine. Doctors and experts proclaim them to be healthier than most of the foreign tobaccos, and another consideration is their low cost. They will reduce your tobacco bill by 30 per cent. m ROW