Page 7 Advertisements Column 2

Gisborne Times, Volume XLV, Issue 3990, 24 July 1915, Page 7

A NICE RAINCOAT WILL SPLIT THE DIFFERENCE I JPerhaph you’re dou Drful whether to get aw ‘)vercoat or a Macintosh—certainly you want the warmth of an Overcoat, but a Macintosh would keep you much drier, wouldn’t it P A RAINCOAT is what you want! 'Tia waterproof and warm as well, besides being very Bmart. •I EE YORK’B BIC SHOWING OF !, TRUSTY RAINCOATS. Why not come along and try on ore or twop ' You will like them all right 1: GEO. YORK, % THE SPORTS OUTFITTER, GLADSTONE ROAD, GISBORNE.

Why Tea Costs More The Second Article of a series that Every Housewife Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable chances that have oc- i currcd in the tea trade within the last eight months—chances winch have resulted u. greatly increased prices. As was shown in the first article of this series, tea is m great demand .as the beverace ol the Jo million men who are under arm. to-day, due to the fact that it is the most stimulating and invigorating drink —easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This lactor is Russia, with its enormous population of over 160 millions, which, at the stroke of a pen—in alniost a single night—has been turned into nation of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own Maori land the average is over 7ilbs, of tea per head per annum. Moreover, the money previously spent on other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. As a result, tea to-dav costs the blender in New Zealand an average of 2|d. to 3d. per lb. more than eight months ago, and. unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, befoi e the war, he was charging an excessive price for inferior tea. If so; he is still able to sell the same grade at the old figure and probably still make a good profit. “Amber Tips” policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased —by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and less healthful teas, the proprietors are determined to maintain that standard of quality gind value which has made "Amber Tips the most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world iij proportion to population. Thus, if the name ‘ Amber Tips is on the packet, you know that it contains the linest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by those with the -weakest digestion, without harm. •Pit is also well to remember that “ Amber Tips” gives more cups of delicious, fragrant tea of delightlul flavour. Thus it still costs you less than others—it is still the cheapest tea in the Dominion, even though the prices have been slightly increased. We "believe that the. housewives of New Zealand would rather secure the finest value that can be given—even at a slightly increased price—than that quality and values should be cheapened. It is now for you to show whether you approve of this decision or not. f too

2s£ 1/10, 2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell yon why. ED. WILLIAMS FOR HARNESS AND HORSE COVERS

Wherever the. jjj British Flag | flies, there | you will find. | Britons know what’s Best*