Page 7 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 3988, 22 July 1915, Page 7

A NICE RAINCOAT WILL SPLIT THE DIFFERENCE I Perhaps you’re doubtful whether to get aw Overcoat or a Macintosh—certainly you want the warmth of an Overcoat, but a Macintosh would keep you much drier, wouldn’t it ? A RAINCOAT is what you want! ’Tis waterproof and warm as well, besides being very Bmart. SEE YORK’S BIC SHOWING OF TRUSTY RAINCOATS. Why not come along and try on ore or two? You will like them nil right i THE SPORTS OUTFITTER, GLADSTONE ROAD, GISBORNE.

I ea The Second Article of a series that Every Housewife Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable changes that have ocean red in the tea trade within the last eight months —changes which have resulted it. greatly increased prices. As was shown in the first article of ibis scries, tea is in great demand as the beverage of the 25 intilion men who are under arms to-day. due to the fact that it is the most stimulating and invigorating drink—easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of over 160 millions, which,, at the stroke of a pen—in almost a single night—has been turned into nation of tea drinkers. \Yh a. this means is readily seen when < me considers that until September last the Russian people consumed less than lib. of tea per bead j cr annum ; whereas in our own Maoriland the average is over 7-dbs, of tea per head per annum.

Moreover. the money previously spent on other beverages by Russia is now a variable lor tea. H ence, at the tea audi.-m. enormous quantities have been bought bv Russian reps csenlatives, who readily pay increasing prices to secure what they want. As a result, tea to-dnv costs the blender in New Zealand an average of 2id. to 3d. per lb. more than eight months ago, and. unless lie is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, beiore the war. he was charging an excessive price lor inferior tern ]f so, he is still able to sell the same grade at the old figure and probably still make a good profit- " Amber 'Tips' policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue • this policy, therefore the price has been slightlv increased —by 2d. per lb.

Although advised l>v many to reduce costs by tlie admixture of harsher, inferior and less healthful teas, the proprietors are determined to maintain t tin 1 standard of qualit.v and Table which lias made "Amber l ips the most widelv sold blend in the Dominion to-dav —the most largely sold blend of an v country in the world in proportion to populat ion. Thus.if the name " Amber l ips is on the packet, you know that it contains the finest, purest and best tea that can be produced for the money that it. contains a ten which is so pure and healthful that it can be used by children. and by those with the weakest digestion, without harm. <*?lt is also well to remember that “Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you less than others—it is still the cheapest, tea in the .Dominion. even though the prices have been sliirhtlv increased. We'believe that ihc housewives of New Zealand would rather secure the hnest value that can he given- even at a slightly increased price—-than that quality and" values should he cheapened. It is now for yon to show whether von approve of this decision or not. 100 1/10, £ 2/2 per lb. "he only tea- th->t hue h> mcrcor-c > r • rices — the fun-yam will trl! yu.i why. ED. WILLIAMS FOB, HARNESS AND HORSE COVERS. Wherever the British Flag flies, there you will find rig. m SALT. I Britons know ‘ what’s best. 1