Page 7 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 3987, 21 July 1915, Page 7

A NICE RAINCOAT WILL SPLIT THE DIFFERENCE I Perhaps you're, doubtful whether to h» ' veix'oau or ii Macinu-,f. - .*.r- . i.UMvfy you nut the warmth of aw Overcoat, but a Macintosh would ke-»p you-much-drier, wouldn’t it r . .“;j.aA RAINCOAT i* what you wunii ■ vt'Tjs water proof ami warm as well, beiOßides being very smart. SEE YORK'S BIG SHOWING OP TRUSTY RAINCOAm Why not come along and try on «r tw«> r You will like them »li right i GEO. YORK, THE SPORTS OUTFITTER, GLADSTONE ROAD, GISBORNE.'

Why Tea Costs More - The Second Article of a series that Every Housewile Should Read. It is indeed hard tor the New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months--changes which have resulted it. greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arm-to-day, due to the fact that it is the most stimulating and invigorating drink—easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with its population of over 160 millions, which, at the stroke of a pen—in almost a single night—has been turned into nation of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea pethead per annum ; whereas in our own Maoriland the average is over 7ilbs, of tea per head per annum.

Moreover, the money previously spent on other beverages by Russia is now available for tea. Hence, at the tea ana ions, enormous quantities have been bought bv Russian representatives, who readily pay increasing prices to secure what they want. As a result, tea to-dav costs the blender in New Zealand an average of 2hd. to 3d. per lb. more than eight months'ago, and, unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, arc! there is no escape—unless, before the war, he was charging an excessive price for inferior tea. If so. he is still aide to sell the same grade at'the old ligure and probably still make a good profit- “ Amber Tips” policy lias always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price lias been slightly increased—by 2d. per lb. Although advised by many to veduce costs by the admixture of harsher, inferior and less alihful teas, the proprietors are determined to maintain that, standard of quality and value which lias made‘‘Amber l ips the most widely sold blend in the Dominion to-dnv—the most largely sold blend of any country in the world in proportion to population. Tims,if the name “ Amber Pips is on the packet, you know that it contains the finest, purest and best tea that can be produced for the money that it contains a tea which is so pure and healthful that it can be used by children, and by those with the weakest digestion, without harm. It is also well to remember that “ Amber Tips” gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you less than others it is still the cheapest- tea in the Dominion, even though the prices have boon slightly increase- 1. We believe that the housewives of New Zealand would rather secure the finest value that can be given —even at a slightly increased price—than that quality and values should be cheapened. It is now for you to show whether you approve of this decision or not.

JLU >*/<£&■ ■saaa 1/10, 2 2/2 per /&. The only tea ih..{ ho* ;i<> Increase > I,rices—the fortyaimj anil idl yon why. j ED. WILLIAMS FOR harness A>.’D HORSE COVERS. Wherever the British Flag flies, there you will find SALT. Britons know whatV best.