Page 7 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 3982, 15 July 1915, Page 7

n A NICE RAINCOAT WILL - SPLIT THE DIFFERENCE I Perhaps you’re doubt'ful whether to get an Overcoat or a Macintosh—certainly you want the warmth of an Overcoat, but a Macintosh would keep you much drier, wouldn’t it ? A RAINCOAT is what you wanil ’Tis waterproof and warm as well, besides being very smart. SEE YORK’S BIG SHOWING OF , TRUSTY RAINCOATS. Why not come along and try on one or two? You will like them all right I üby. THE SPORTS OUTFITTER, GLADSTONE ROAD, GISBORNE. HAVE YOU TRIED ONE OF OUR ®harf 9 JKHS r IH' y f f>] -4mm l mm i:-4M wimm lim mw* ! • 1 lit a:,; 1 Sjlpl ±0 m M:. j Wi m a I M 1% <■"' 7\ VOir WOULD NOT WISH FOR A BETTER. J hey are well Tailored by high-class New Zealand Workmen and beautifully finished—-made to your own measurements Irom a splendid range or SERCES,, TWEEDS CLOTHS AND WORSTEDS. We Guarantee you Correct Style, dependable Workmanship and Excel- - Fit. THE PRICES RANGE FROM 3 GUINEAS 3 end each suit bears testimony to the r irst-ciass Value we offer. T .<*& r gr & *&» r* LCflil nCOTC OUTFITTER AND MERCER.

Wh; y Tea Costs More A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem of increasing prices or reducing his quality. He has to follow one course or the other—there’s no escape—for the wholesale cost of line tea in Eastern markets has increased over 2yd. per lb. since August last. The main reason for this rise has been the greatly increased demand —and the fact that tea production cannot materially increase for at least five years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers’ beverage—it is easily transported —is quickly and readily prepared anywhere—and above, all it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?— l that to-day fine tea costs the packer in New Zealand on the average to 3d. per lb. more than in August last. Add to this Russia’s 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can’t be done —unless, of course, the price originally charged was absolutely excessive. If a fair price and good value was formerly given, the packer is mow faced with a loss on every packet. ■.aJ'hgxv’s no escape from the facts—either prices have (o he increased —or, ;i- ai; alternative, mrdiiy and value must la- reduced by the admixture of cheaper, iii!’- rior, less healthful teas.

The ‘•Amber i ips” Proprietors arc determined that, :e 11 if tr case, this alternative will never ee Taken. ■‘Amber Tips” remarkable rise in a few years from an unknown brand to by: far the largest selling tea in New Zealand—the largest selling tea in the world in proportion to population—is due to its quality and remarkable value. The same wonderful value will still be given—nothing but the finest teas will be used, but to do so the price has to he increased. We are convinced that most homes in New Zealand would rather pay 0(1. per lb. more and get the finest tea that can be produced rather than pay lhe old price and get an inferior article - with an admixture of poorer teas, less healthful alike to nerves and digestion. forget quality and hoaltht ulness—consider the question purely from the standpoint of economy—there too “Amber Tips” leads, for every pound will give more cups—and at a less price per cup. - cup for cup, there’s no cheaper tea Therefore even at the new prices Amber Tips is still the cheapest—you get better tea—more delicious flavour—finer fragrance—-while, as the Lancet investigation showed, your health will benefit. Surely because of a penny extra per half lb. packet you will not deprive yourself.of a tea which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives of New Zealand want a good article and . good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality? We believe they do—we know it. 99 mberC?fmZ2& 1/10-, 2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell you why.