Page 7 Advertisements Column 1

Gisborne Times, Volume XLV, Issue 3980, 13 July 1915, Page 7

K I A NICE RAINCOAT WILL SPLIT THE DIFFERENCE I Perhaps you’re doubtful whether to get an Overcoat or a Macintosh—certainly you want the warmth of an Overcoat, but a Macintosh would keep you much drier, wouldn’t it ? A RAINCOAT is what you want! ’Tis waterproof and warm as well, besides being very smart. SEE YORK’S BIC SHOWING OF TRUSTY RAINCOATS. Why not come along and try on one or two? You will like them si! rig at I - THE SPORTS OUTFITTER, GLADSTONE ROAD, GISBORNE. fS Sr Mi W-sIJJ \ HAVE YOU TRIED ONE OF OUR iipiSk- ; v/v: i i ;: 1 6 i ? 4 ■> S/f. i at YOU WOULD NOT WISH FOR A BETTER. XT Jie -V a, ’ e well Tailored by high-class i v Workmen and heautiinlly finished—made to your own measurements from a splendid range SERGES, TWEEDS CLOTHS AND WORSTEDS. We Guarantee you Correct Style, dependable Workmanship and Excellent hit. THE PRICES RANGE FROM 3 GUINEAS 3 and each suit bears testimony to th h nst-class Value we offer. ' f M T iLfft s siil OUTFITTER AND MERCER. r

Why Tea Costs Mer© f Statement that Every ousewife Should Read The war has faced every t#@ merchant with the problem of increasing prices or reducing his quality. He has to follow one course or the other —"there’s no escape—for the wholesale cost of fine tea in Eastern markets has increased over 2id. per lb. since August last. The main reason for this rise has been the greatly increased demand —and the fact that tea production cannot materially increase for at least five years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers’ beverage—it is easily transported —is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the ex-ception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously tea drinkers —yet almost in a day tea had to be found for them.

Do you wonder then, that the tea has gone up, up, up in price?—> that to-day fine tea costs the packer in New Zealand on the average 2id. to 3d. per lb. more than in August last. Add to this Russia’s 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can’t .be done—unless, of course, the price originally charged was absolutely excessive. If a lair price and good value was formerly given, the packer is now faced with a loss on every packet. There’s no escape from the facts—either prices have to be increased —or, as an alternative, quality and value must ho reduced by the admixture of cheaper, inferior, less healthful teas. The “Amber l ips” Proprietors are determined that, ot th“ir case, this alter native will never iic iakeit. “Amber Tips" remarkable rise in a few vears from an unknown brand to by far the largest selling tea in New Zealand the largest selling tea in the world in proportion to population—is due to its quality and remarkable value. The same wonderful value will still lie given—nothing but the finest teas will be used, but to do so the price has to be increased. We are convinced that most homes in New Zealand would rather pay 2d. per lb. more and get the finest tea that can be produced rather than pay the old price ami get an inferior article ... with an admixture of podrer leas, less healthful alike to nerves and digestion. Forget quality and heal ihf illness—consider the question purely from the standpoint of economy—there too Amber Tips” leads, for every pound will give more cups—and at a less price per cup. —cup for cup, there sno cheaper tea Therefore even at the new prices Ainber Tips isstill the cheapest—you get better tea —more delicious flavour finer fragrance—while, as the Lancet investigation showed, your health will benefit. Surely because of a jionny extra per half lb. packet you will not deprive yourself of a tea which for quality,- flavour, fragrance, and economy is unique and unsurpassable. The housewives of New Zealand want a good article and good value, and one trial convinced them that •Amber Tips is a tea that nothing else could equal. Do they still want value and quality? We believe they do—we know it. 69 ' 1/10-, 2/-, £/2 per lb. The ’ftiily. lea that has to increase its prices—the foregoing will tell you why.