Page 3 Advertisements Column 5

Gisborne Times, Volume XXVI, Issue 2165, 14 April 1908, Page 3

NOTHING SUCCEEDS LIKE SUCCESS! T™Kt H t Kf h .“« o “o“‘<.,rw“u h th:°d.™„d -' [ 'r hsn<>rj ' i - HIGH-CLASS FURNITURE. MY EASY TIME PAYMENTS enable all to Furnish the Home with Comfort and Taste. Make out a List of your Require ments, and forward same at once. My quotations will satisfy you. • The materials I work with are the best, the workmen are skilled artisans, and my prices aro at bodrock. JUST TAKE A WALK THROUGH MY SHOWROOM IN PEEL-STREET C. TAYLOR. PAQTORY —UPPER GLADSTO NEbROAD. SHOW ROOMS—-PEEL-STREET-

GISBORNE PLUMBING F. HALL AND PAINTING WORKS. SONS, n , iiMnrne 'PASFITTERS COPP ERSMITHB, SANITARY ENGIi PLUMBER| kR GAS A F ( ITTE G Rb, E O AL SH£ET . METAL WORKERS. 14/TANUFACTURERS Spouting, Downpipe, Ridging, Guttering, Tanks, M Baths, Chimneys, Portable Copper Boilers and Frames, ' Dairy Utensillfi, Dtc. ALWAYS o N f Corn ,gated Iron, Plain Galvanised Iron Sheets, Bfack - Pipes and Fittings (all .urn). PUMPS, RAMS, AND HYDRAULIC WINDMILLS Erected in any part HOT AND COLD WATER FILTERS. If you want SOMETHING" SPECIAL, Call and See Us. SPECIAL DISCOUNTS "TO THE TRADE. tt • r c+nfT nf Connie tent Workmen, all work entrusted to with the quickest despatch. HOUSE, SIGN, AND DECORATIVE PAINTERS. T ARGE STOCKS of Wall Papers, Mixed Paitte, Oils, Leads, Varnishes UAttui. and x ra( io Requisites. / r Being DIRECT IMPORTERS, we are in a position to DEFY COMPETITION in these Goods. p hal£ & SONS, Proprietors. J. S. ALLAN, Manager, plumbing Department.

WHAT LOCAL INDUSTRY CAN W accomplish. cnvrF FACTS CONCERNING THE PROGRESS OF THE LYNDA ■ SOAP COMPANY. If tho average Gisborne resident had been told a few years ago that before long ho would be buying his shaving soap, his bath soap, as well 2 that used for all varieties of household purposes from a Colll Punj was solely a local institution, no would have simply laughed at Ins informant. His mirth would have ansen largely because it had become an inherited instinct with him that any article to be of really first-class quality must bo imported, and that to patronise a local article was to lowex one’s position in the social stale. Inis silly prejudice which permeates manj departments of trade constituted the chief obstacle to the success ot the company which undertook to manufacture soap locally. Every condition other than the unpatriotic attitude •just referred to was favorable. Inc. presence of two local freezing works in tho town made it nossiblo to obtain the raw material under exceptionally good terms, whilst the comparative isolation of tho town rendered the competition of outsiders less tioublosome than would otherwise have been tho caso. Having arranged ior a first-class plant and a staff of experts under tho well-known Dunedin soapmaker, Mr. A. S. McLeod, the company started operations. It was soon demonstrated that tho now organisation had nothing to fear from outsido competitors on tho score of quality and price of tho goods turned out. The only difficulty was to get into tho minds of the public that it was actually possible for a Gisborne firm to produce soaps that wero eqxial to those imported. This education of tho consumer has, therefore, been the first object of the management. It was quickly demonstrated to the leading grocers that the Lynda Company had an article so good that it would, in time, sell itself, and duo credit must bo given them for their assistance in tactfully, but persistently placing the local article before the suspicious public.. This initial movement required skill and diplomacy on the part of the salesmen, but thentask was made easier by tho universal satisfaction given to the purchasers. Slowly but surely the Lynda soaps have secured a hold on the local market, and within the last few moiitlis sales have literally jumped ahead. The latest move has been to make a special window display of the different varieties of soap and other articles that are manufactured at the Kaiti works. For this purpose an arrangement lias been made with Messrs IV. J. Cox and Co., grocers, to devote one of their windows entirely to tho Lynda manufactures, and tho display that has been made will come as something of a revelation to the passes-by. The numberless worries of the busy housewife have recently been added to by. the hardness of the To Arai water, which resists all attempts to lather with ordinary soap, and in this matter the company has shown its up-to-dateness by manufacturing a special brand, the “Sweet Briar,” which it is claimed will give tho utmost satisfaction oil washing-day. Sof-t soap has been made a special study by the company’s manufacturer, Mr. A. S. McLeod, and is specially suitable for wool-scouring purposes. It is recognised by experts that no soap, but well-made potash mixtures, should over "o near wool, and the company’s article is in increasing demand' for scouring purposes. Bath soaps and shaving soaps are of very fine quality, and there are also in the display soap extracts, medicated disinfectants, washing sodas, washing blue, axle greases, and other lines. That tho Lynda Company is essentially a locf.l concern, whose operations directly benefit the district, is emphasised by the fact that from the tallow which comprises the raw material to the wrappers in which the various articles are packed, every item-employ-ed has, wherever possible, been obtained locally. The company makes its appeal to the public, not upon sentiment, but upon the quality and price of its goods, and is prepared to stand or fall on this ground. At tho same time Mr. McLeod contends that ho is fully justified in reminding Gishorn cites that in buying Lynda soap they are patronising a concern which spends twenty shillings-of. every pound received in the town itself. (Advt.)

T HE F ACTORY A"' TIME AND WAGES BOOK. NOW ON SALE. These Books are reproductions of those issued by the Labor Department, and every Factory under the Act’ must bo able to show their wagelist on application. PURCHASE ONE AT ONCE. Contains 60 pages. One page to bo filled in every week. Will last over a year. PRICE, Is 6d.