Page 3 Advertisements Column 6

Gisborne Times, Volume XXVI, Issue 2161, 9 April 1908, Page 3

0. ksj THE POPULAR CASH DRAPER. ~|pg~AS Just Opened Up a LARGE CONSIGNMENT OF NEW MILLINERY LADIES’ JACKETS BLOUSINGS And DRESS MATERIALS. GENERAL STOCK FOR THE WINTER SEASON. LADIES! COME AND SEE FOR YOURSELVES. HAMON & SMITH, LAND, FINANCE,' INSURANCE, AND GENERAL COMMISSION AGENTS, ACCOUNTANTS AND VALUERS. ALL Work undertaken at a reasonable rato. ADVANCES made on all classes of approved security at shortest notice. BILLS DISCOUNTED. SECTIONS for Sale, Town and Suburbs. CHOICE Building Sites for Sale. FOR SALE, Freehold, 1 acre, dwelling, Store, and Post Office. Full particulars on application. AGENTS FOR— Citizens’ Life Assurance Co., Ltd. ' Dunlop’s Buildings. Whataupoko Coal Yard. OFFICES —Lowe Street, Gisborne.

SOAP FOR THE MULTITUDE WHAT LOCAL INDUSTRY CAN ACCOMPLISH. SOME FACTS CONCERNING THE PROGRESS OF THE LYNDA SOAP COMPANY. If the average Gisborne resident had been told a few years ago that before long ho would’ bo buying his shaving soap, his bath soap, as Well as that used for all varieties of household purposes from a company that was solely a local institution, he would have simply laughed at his informant. His mirth would have arisen largely because it had become an inherited instinct with him that any article to be of really first-class quality must bo imported, and that t-o patronise a local article was to lower .one’s position in the social scale. This silly prejudice which permeates many departments of trade constituted the chief obstacle to the success of the company which undertook to manufacture soap locally. Every condition other than the unpatriotic attitude just referred to was favorable. The presence of two local freezing works in the town made, it nossibl© to obtain tho raw material under exceptionally good terms, whilst the comparative isolation of tho town rendered the competition of outsiders less troublesome than would otherwise have been the case. Having arranged for a first-class plant and a staff of experts under the well-known Dunedin soapmaker, Mr. A. S. McLeod, tho company started operations. It was soon demonstrated that tho now organisation had nothing to fear from out- - side competitors on tho scoro of quality and price of tho goods turned out. Tho only difficulty was to get into the minds of tli9 public that it was actually possible for a Gisborne firm to produce soaps that were equal to those imported. This education of tho consumer has, therefore, been the first object of the management. It was quickly demonstrated to the loading grocers that tlio Lynda Company had an article so good that it would, in time, sell itself, and duo credit must be given them for their assistance in tactfully, but persistently placing the local article before tho suspicious public. This initial movement required skill and diplomacy’ on the part of the salesmen, but their task was made easier by the universal satisfaction given to tho purchasers. Slowly but surolv tho Lynda soaps have secured a hold on tho local market, and within tho last few months sales have literacy jumped ahead. The latest move lias been to make a special window display of tho different varieties of soap and other articles that are manufactured at the Ivaiti works. For this purpose an arrangement lias been made with Messrs W. J. Cox and Co., grocers, to devote one of tlioir windows entirely to the Lynda manufactures, and the display that has been made will come as something of a revelation to the passer-by. The numberless worries of the busy housewife have recently beon added to by the hardness of the To Arai water, which resists all attempts to lather with ordinary soap, apd in this matter tho company lias shown its up-to-dateness by manufacturing a special brand, the “Sweet Briar,” which it is claimed will give the utmost satisfaction on washing-day. Soft soap has been made a special study by the eom'panv’s manufacturer, Mr. A. S. McLeod, and is specially suitable for wool-scouring purposes. It is recognised by experts that no soap, but well-made potash mixtures, should ever -o near wool, ami the company’s article is in increasing demand for scouring purposes. Bath soaps and shaving soaps are of very lino quality, and there are also in the display soap extracts, medicated disinfectants, washing sodas, washing blue, axle greases, and other lines. That the Lynda Company is essentially a local concern, whoso operations directly benefit the district, is emphasised by the fact that from tho tallow which comprises the raw material to the wrappers in which the various articles are packed, every item employed has, wherever possible, been obtained locally. The company makes its appeal to che public, not upon sentiment, but upon the quality and price of its goods, and is prepared to stand or fall on this ground. At tho same time Mr. McLeod contends that he is fully justified in reminding Gisborneites that in buying Lynda soap they are patronising a concern which spends twenty shillings of every pound received in the town itself. | Advt.