COLONIAL BUTTER.

Gisborne Times, Volume XXV, Issue 1973, 8 January 1907, Page 4

COLONIAL BUTTER.

lieplying to some criticisms made in Australia regarding ail article which appeared in the London Grocer gome time back advocating the dropping of the names, of the countries of origin when selling butter that paper returns to tile charge in an article from which is taken tile following; Of course, wliat our Australian

friends want her (the customer) to do, is to ask for Australian, or New South Waiesian, and see that she gets it. But tiioy must not forget that other people are on that game, ami that it means some small expenditure in advertising. The Banes went in for it many years ago. The Irish are doing their best to follow suit, though without the money or the nous. \vc repent that it means a little money—m tact a good deal. Also it means giving the grocers a great deal of unnecessary trouble, and it means tempting the weaker brethren to ! tell tarra-diddles. I

“No, .we adhere to our opinion that it would he better if our Australian friends and others concerned in producing such staple articles as

butter were to try the policy of assisting instead of hampering the grocer in his £ra(lg, Let them appeal, that is, to ’ the public, his clients. Let them use all means at

their command to convince tile " retailer that Australian butter, or Irish butter or Swedish butter, or Argentina b liter, as the case may lie, is positively, and without

doubt, the one and only tip-top hotter to be had this side of Jordan, That is good business. But then ?«ayo the grocer to sell his butter as lie likes'." 'His policy, as ho sees it in powerful instances knqwn to us, is not to hamper himself by teaching his customers to ask for this or that specific butter, uml he

content with none else, but to use bis own skill and knowledge in selecting and classifying tlio grades of butter he procures, and selling them us ‘Host,’ ‘Finest,’ ‘Special Selected,’ nr whatever he finds suits best the trade Jie floes, and the price he charges. ' tVe ' fancy.—\ra may he wrong —that this is the ‘ view taken by the majority of our readers.’ And so long as' p];o Australians sell their butter at best pricey, yj-Jiy need they gi-joyn?”