Page 1 Advertisements Column 5

Gisborne Times, Volume IX, Issue 849, 25 March 1903, Page 1

S 3 35 If*? BIT This is almost your last cliancc to obtain a umtm copy of the limited edition of “ The Centhey Dictionary & Cyclorjedia & Atlas,” MflYSpr f issuetl lj y “The Times” at a reduction of HU IHIE i 45 jier cent, from the publishers’ price. rp| le su p scl 'iption list is nearly filled, and the sale must inevitably be discontined on or bkeoke Saturday, the 2Sth insx. Orders should be sent to “The 'limes ” (London) N.Z. Office At Once, accompanied in each ease by a preliminary payment of ten shilling’s if you expect to take advantage of this opportunity. The entire Ten Royal Quarto Volumes are iioav ready for immediate delivery from ‘WellingtonProcrastination is always dangerous ; here is a case where it is fatal. Promptness is always desirable; here is a case where it is something more—it is necessary. Only a few days are left before the offer must be permanently withdrawn, and the fow sets may be gone even before the end of the few days. The only safe way, therefore, for those who desire to take advantage of this unusual opportunity of procuring this splendid work upon the present favorable terms is to fill up the following order form and Bend it to the Manager of THE TIMES to-day. RIGID CONTRACTS RESTRICT THE OEEER, A BARGAIN COMING TO AN END. THE TIMES does not restrict and limit its offer of “ THE CENTURY ” at a bargain from any desire to be arbitrary about the matter. There is simply no esenpo from the position. The offer will have to be withdrawn very soon, because THE TIMES does not own the plates from which the volumes are printed, does not own the copyright of the work, and has no power in the matter other than that conferred by a carefully-restricted agreement on the part of the publishers. If you will reflect for a moment you will see that this is only reasonable. It does a publisher good, not harm, to have a newspaper use its great power of publioity in drawiug attention to the merits of a book. That is how a general public demand for a work can be most promptly created, and it is quite worth while for the publisher to permit tho book to be temporarily sold at a special price in order that the newspaper more effectively accomplish this task of popularising the book. But it would do tne publishers barm, not good, if they permitted an unlimited number of sets to be sold during an unlimited time, at a price but slightly above the cost of production. A few sets sold at a reduction of 45 per cent, from the regular pricoa do not permanently affect the market price of a book. When such a temporary offer has been withdrawn people who afterwards want to buy the book grumble a little because they cannot buy it on Eueh good terms as some of their neighbors got, but when they realise that even at the ordinary price the book is well worth having they buy it ail tho same. They do not feel very cheerful about it, but they know that they have themselves to thank for the loss they suffer through not being more prompt.

“THE CENTURY,” A NEW WORK OP REFERENCE ON A NEW PLAN, EMINENTLY PITTED TO MEET THE NEEDS OF OUR DAY, BOTH AS A DICTIONARY OF OUR LANGUAGE, A BRILLIANT AND CONCISE CYCLOPEDIA, AND A COMPLETE ATLAS OF THE WORLD. THIS GREAT “ QNESTION-ANSWERER ” IS FOR THE MOMENT TO BE SECURED FROM “THE TIMES” AT A REDUCTION FROM ITS ORIGINAL PRICE OF OVER, 40 PER CENT,, AND UPON A CONVENIENT SYSTEM OF PAYMENT. THE PERIOD DURING WHICH “THE CENTURY” CAN BE DISTRIBUTED ON THESE EXCEPTIONAL TERMS IS STRICTLY LIMITED, AND THOSE WHO WOULD PURCHASE THE MOST EFFECTIVE AMONG WORKS OF REFERENCE SHOULD NOT DELAY TO TAKE ADVANTAGE OF THE PRESENT OFFER. “ THE CENTURY” (COPYRIGHT 1902). VOLUMES. TEN LARGE QUARTO VOLUMES, EACH TWELVE INCHES BY NINE, THEY REPRESENT THE FINEST WORK OF THE PRINTERS. BINDING. FOUR STYLESFULL MOROCCO j'-LEVANT (Specially Recommen ded) i-MOROCCO CLOTH CONTENTS. s,OOO PAGES 225,000 ENTRIES 100,000 ENCYCLOPEDIC ARTICLES 7,500 ILLUSTRATIONS 300,000 QUOTATIONS 500,000 DEFINITIONS 300 FULL PAGE MAPS “THE CENTURY” BOOKCASE. FOR the convenience ol purchasers ot 11 Thu Centum Dictionary & a Atlas " a speoial Bookcase has been produced, and will bo supplied by “The Times ” upon receipt of an order or remittance, as indicated on the order form below. The cases occupies a iioorspace of 29in. by 13in., and the top roaches a height of 20in. Substantially made from native woods, and carefully linished, this case is at onoo handsome, and light in weight. Its purchase is optional, but it is a great convenience in the use of the books, as well as serving as a. protection to the volumes when not in use. THE QUESTION OF BINDINGS. 6 k f k IHE Times’* includes in this oiler as a feature, a limited number of seis, three-rjuar-JL ter Morocco bound. This special binding is a handsome Levant, with rich goldstamping on side and back. Tho cost of binding in this style is more than doubled, but also bocause the leather is ono of the host selected stock and tho linishing is the finest in every way. The work in this form, therefore, has an extra value which makes it obviously a very great bargain. It has, in other words, the three-fold recommendation of being remarkably attractive, convenient and inexpensive. It will prove as durable in use as it is attractive in appearance. Tho Half Morocco binding has many advantages over the Cloth, while the Full Morocco, de liuc, makes a beautiful gift book for special oeeasions.

MONTHLY PAYMENTS-o—fok,. THE MANAGER. ( London), P.O, Bo:c All Cheques and Postal Orders should be made payable to the order of THE BANK OF NEW SOUTH WALES. (New Zealand Cilice.] Wellington, N.Z. 28J [Date] 11»3 I enclose Ten Shillings. Please send me THE f Cloth, lor which I agree to make to you, or anyone you appoint, 2i additional monthly payments of 10 Shillings. Half Morocco, for which I agree to make to you, or anyone you appoint, 20 additional monthly payments o£ 16 Shillings. CENTURY DICTION". ARY & CYCLOPEDIA & ATLAS, 10 Volumes, bound in THREE-QUARTER JTOROCCO“The Times” Special Binding*--for which I agree to make to you, or anyone you appoint, 20 additional monthiy payments of 18 Shillings. *The best binding for this climate. 1' tUrike out all but J. (Jiic of these paragraphs. Full ITorocco, for which I agree to make to you, or to anyone you appoint, 24 additional monthly payments of [ 20 Shillings. J

The first of these monthly payments to be made immediately upon delivery of the complete set of 10 volumes, and the succeeding payments regularly on the corresponding day of each month following, Until such payments are complete I engage that the volumes, not being my property, shall not be disposed of by sale or otherwise. I further agree that if, owing to unforeseen circumstances, of which you shall be the judge, the volumes cannot be delivered, the return of the deposit of 10 shillings to me shall cancel this agreement. Strike out adjoining para- (Please also send a “ CENTURY ” BOOKCASE, for which graph if Bookcase is not -! f agree to make (after the payments for the Books have desiredter* (been completed) a further payment of 31/0. Signed Bank or Occupation. Address [Gisborne Times, 0.41.3 Please address the package to If the Books are to be delivered beyond Wellington, the purchaser should add here the name of the railway or shipping agent in i_ Wellington to whom delivery is to be made. Beyond Wellington carriage will be at purchaser’s cost. gif” Ten per cent. Discount for CASH. While the purpose of the system of monthly payments is to enable persons of 8 moderate but assured income to purchase “ THE CENTURY,” those 1 Subscribers who prefer to do so may pay the full price in one amount. | Cash prices: Cloth, 1111 3s Od; Half Morocco, £l4 17s (Jd; Three-1 quarter Morocco, £l6 13s Od ; Full Morocco, £2:l is od ; c Bookcase, 31/6 net cash. jj BOOKS OH VIEW —Specimen Yolum.es may bo examined, and ordeiß booked, at tlie following address : MR, H- J- BUSHNELt, Gisborne.