BEGINNING OF THE END.

Gisborne Times, Volume IX, Issue 849, 25 March 1903, Page 3

BEGINNING OF THE END.

A tow short .weeks ago, •“ The Times ” published an announcement in these columns that it had caused to be prepared a limited number of sets of “ The Century Dictionary and Cyclopaedia and Atlas ” in an especially handsome form of bindings, and that it could offer such sets while they lasted on terms more favorable than was ever possible before. Those terms were so favorable, and at the 'same time the books were so haudsomc. that the sets have been eagerly taken up by subscribers in the colony,, “The Times,” therefore, is, now compelled to announce that this special oifer will be withdrawn next Saturday..., All intending subscribers should, therefore, immediately, upon reading this notice, send in their orders, or otherwise “ The Times ” will later be compelled to return them unfilled, ft is now. sirupiv a question of now or never, ' The Century ” as- a reference book is all things to all men. No other book makes such a universal appeal. It is lull of interesting -information, of beautiful illustrations,of happy, quotations. It will tell you more Facts in a shorter time on a greater variety of subjects and iu a more interesting fashion than any other hook in the world. To-day you can buy “ The Century. ”at a bargain. It is a hook you want, a book without which even a small librarv is not complete. H you wait, it will still he a hook you want, a hook without which your librarv—be it small or large—is not complete, but it will no longer be a bock which you can procure upon such advantageous terms. When wc first advertised our offer of tiie “ Encyclopaedia Britanuica,” wc warned our friends that we were bound by our contract with Messrs A and C. Black, the publishers, to sell no more than a certain number of copies at the minimum price. Yet two-thirds of all those who purchased “ The Times ” Reprint of the “ Encyclopaedia Britannica ” waited until the prices had been increased. Our sale of “The Century ” -is today In precisely the same position. We offer the newest edition (copyright i:ni2) of that admirable work at a reduction of over 10 per cent, from lie publishers’ price. You can obtain

it to-day at that bargain-price, or vou can wait, as 22,000 purchasers of ilio “ Kucyclopacdia Britaiuiica ” waited, until a higher price must be paid for the same book. .Which will vou do '!