The Business Man.

Gisborne Times, Volume IX, Issue 820, 19 February 1903, Page 1

The Business Man.

Business men make up the largest class of buyers of “ Tbs Century." Tuey are quickest to appreciate the value to them in their business of this greatest of all reference works. “ The Century ” was built on business principles—it’s the “quickest reference work in tho world, and the most complete. You’ll put a sot in your office eventually—it’s good business to order it to day—for immediate possession moans a purchase when tho market is lowest, while each day you wait moans the loss of one day’s interest on your investment. “ Tho Century ” is tho recognised authority on all questions of commerce, finance, the trades, insurance and law, while at tho same tirno clearly explaining matters with which one is continually coming in contact in tho course of business.

Then its arrangement is such as appeals to tho busy man of affairs and to liis clerks as well, for any dotail in its wealth of information is instantly findablo. If you haven’t kept a reference work by your desk side, you cun call to mind how often you liavo wanted to look up a meaning, a name, a place; but after you've had “ Tho Century ” within easy roach for a while you don’t confide yourself to such a uso of it— you catch yourself asking questions of it daily, ofton hourly—always with the certainty of satisfaction, always with profit. Profit is what you are in business for!

In short, tho only business mon that our offer will not interest is the one who doesn’t road English—and the one who already owns a set of the volumes. As one of the leading business men in London recently wrote“ It is replete with information obtainable from no othor source, and I believe that every business man will find a set invaluable in his office.

When you get a set for YOUR office, place it where it is handy—for your people as well as for yourself. In sharing it with your helper, double benefits will accrue to you and to the business. The books are built to stand constant use, and are not meant to be placed behind glass doors.