Page 3 Advertisements Column 1

Gisborne Times, Volume VII, Issue 325, 28 January 1902, Page 3

The “ Expert ” SEWING MACHINE. HOW much and yet how little most folks know about Sewing Machines. What work-doevs, what eye-savers, what breadwinners they are is common knowledge. But how many know what a crust of “ expenses counts in the usual retail price of all Sewing Machines —not one in a thousand. It would astound sewing maohine buyers if they knew what actual cost is and what retail prices would be were machines sold on the same basis as shoes, or clothing, or books, or furniture, or almost any other merchandise. Why not sell them so? Time was when patents forbade. But the basic and important patents have expired. The field is open to anyone. Names have lost much of their significance. The they'were, or are, can no longer monopolize excellencies. . , All of the wall of exclusiveness-has tumbled down—exoept the cumbrous, costly way of selling goods. Why shouldn’t it go too? . Here are the “EXPERT” Sewing Machines. The best machine that could be made by picking from all the "goodness of other machines. Taken all in all, we count it the BEST Sewing Machine on the market.

THE “EXPERT” SEWING MACHINE. More Up-to-date in all Improvements Than Anv Other. How can we make these little prices? Easily. We buy and sell Sewing Maohines as we buy and sell other goods. And We don’t employ canvassers and pay them halt the selling price for getting the business. We don’t sell on instalments, and thus lose a part of the price of some Maohines. We don’t send out instructors to give lessons at the customer’s house—instructions are Given at the store. We don’t do the business in a reokless and expensive way and make the customer stand the extra cost. Import Agent— WINGATE & CO., AUCKLAND. Gisborne Agent— MBS A. BROWNS.