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Gisborne Herald, Volume LXIX, Issue 20916, 16 October 1942, Page 5

To her intense disgust the prim old maid found herself in the first-class “Smoker” of the express! Facing her was a bright young 'thing gaily puffing a cigarette. The old maid sniffed disdainfully. Then she spoke: “When I was a girl,” she said, “if my mother had seen me smoking she’d have slapped my face!” “Oh, help!” said the merry maiden, "why my mater smokes herself! Tobacco won’t do you any harm so long as it’s ‘toasted.’ Do,” (smilingly) "let me roll you a cigarette?” Offer frostily declined. Youth and Age! But Miss Twentieth Century was right. There’s no harm in ‘toasted’! The nicotine’s toasted out of it! That’s why the famous cigarette tobaccos Pocket Edition, Riverhead Gold and Desert Gold are in such request with those who roll their own. No less popular (with pipe-smokers) are the well-known Navy Cut No. 3 (Bulldog), and Cut Plug No. 10 (Bullshead). These five brands are the genuine toasted ones. There’s nothing better, because nothing better is manufactured. Sweet, fragrant and delicious, they, defy all attempts to imitate them.*