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Gisborne Herald, Volume LXIX, Issue 20874, 28 August 1942, Page 5

“I reckon.” said the reporter to the tobacconist, “that the roll your own mim* -has -olaVed old gooseberry with the sales of .packet cigarettes?” "No denying that.” [replied the whiff merchant. lighting Ills- pipe, “but what we lose oh the swings we make up on the roundabouts, in other words while the demand for ready-mades Is fading out the demand .for cigarette tobaccos—more especially Rlverhead Gold ahd Desert Gold; the two brands, most wanted-»-has increased tremendously. and the quantity ,pf these we sell is simply astonishing. They’re alWavs fresh and moist, dy’u see. never stale and dry like the readymades often are. You can tell a cigarette: made of either by Its bouquet. Pure. too. -like all the toasted brands. Toasting works the nicotine out of them. And "you can roll ten full sized smokes for less than 4d. There are also three genuine toasted blOiiSs fob the pipe—Cut Plug No., 10 (Bullshead). Navy Cut No. 3 (Bulldog). and Cavendish, .and If there’s anything [to beat them, I haven't heard of it,"*