Page 9 Advertisements Column 2

Gisborne Herald, Volume LXVI, Issue 20030, 31 August 1939, Page 9

Somebody has boon writing to a London weekly to ask which is the least harmful form of smoking. I’he editor refused to commit himself. Perhaps he isn’t a smoker, and really didn’t know, although Editors are supposed to know everything. Had he been a New Zealand Editor, he’ll have had no difficulty in answering that question. He’d simply have said—-at any rate in effect—" Smoke ’toasted.’ because in that ease it doesn’t matter a button whether you puli: pipe or cigarettes or both, this tobacco’s O.'K.” And he’d have been dead right, because whether you smoko "the pipe of peace’ or “roll your own” toasted is so pure and comparatively free from nicotine (|ho toasting eliminates the still!) that you can indulge in any number of pipes or cigarettes without, fear of their letting you down. Yes, | toasting - does make a difference, in ' fact it makes all the difference, whether you smoke Cut Plug No. 10 (Bullshead), Cavendish, Navy Gill No. ;i (Bulldog), Kiverhend Cold nr Desert Gold. They’re all imapproaehed for flavour and bouquet, and aro the only genuine toasted brands.*