Page 3 Advertisements Column 3

Greymouth Evening Star, Volume XXXI, 3 September 1901, Page 3

A WORD ABOUT “ Bargains,” AND THE Xalf-9*rice dffer OF “ The Library OF Famous Literature.” EDITED BY DR. RICHARD GARNETT, C.B. You can buy “ The Library ” to-day at about One-half the price you -will have to pay for it when the original prices have been restored. “ The Library ” has been a most successful publishing enterprise ever known, A work of great popular interest and usefulness, it was originally issued by “ The Standard,” of London, at such a price and on such terms as to have brought it within the purchasing power of the men of average means. More than 19,000 Copies (each of 20 volumes) have been sold “At home ’ at this half-price. THE FUTURE PRICES will be almost double those at which it can be obtained in New Zealand for a short time. We now give you the opportunity to buy it direct, and thereby enable you to save, over half the publishers’ future prices. It is a great bargain at this half-price, but a bargain of but a few days, and the number of days is growing less and less. .

To-day at the half .price, OR AFTERWARDS AT THE WHOLE PRICE. “The Library of Famous Literature” is sold at half-price for the moment, not because it is an old book, gone out of fashion; for it is a new book, fresh from the press. (Issued in 1900.) It is sold at half-price, not because it is of passing interest, a mere fad of the hour; for it is, on the contrary, one of the most important literary enterprises in the world’s history, founded-upon the bold conception of representing in one convenient collection all that best deserves survival of the work great writers have done in all the ages and in all parts of the world. And the execution of this vast project has been worthy of the occasion. The Editor-in-Chief, Dr. Richard Garnett, late of. the great British Museum, is the recognised doyen of readers, officially honoured and publicly esteemed as a man whose comprehensive knowledge of books is unequalled in Europe. Associated with him in the onerous undertaking, Dr Brandi, of the University of Berlin : M. Leon Vallee, Librarian of the Bibliotheque Rationale of France; and Mr Donald G. Mitchell, one of the foremost of American critics, have each brought to their share of the task an especial familiarity with certain forms and development of modern literature. Our assertion that “ The Library ” is a bargain is based upon commercial principles which every man who ever bought or sold anything, whether he be a merchant or a capitalist, understands. N Every investor knows that a new railway, or a new enterprise of any kind, is, other things being equal, more advantageous to the investor than an older company. If it proves to be a success, the men who obtain' shares at the beginning.make more money than the men who come in at a later stage. Those who buy now will secure a greater bargain than those who follow. “ The Library of Famous Literature ” is a success, and has met the universal approval of reviewers and critics alike. If you secure a set, it will pay handsome dividends in the form of pleasure and of knowledge, at a rate unknown to the share market. It is not a speculative investment; it is as certain as the funds of the Bank of England. If it were already being sold at the full price, instead of at half-price, it would not be any dearer than the ordinary run of books. And it is now offered at half-price for the purpose of introducing to the public not only a new book, but a new sort of book. Are the thousands of readers who have already purchased “ The Library ” not giving it, in the course of their daily reading and their daily talk about what they read, an advertisement which will for years assure a demand for it at a higher price ? And is this not a method of advertising a book which results to the advantage of publisher and public alike ? In the customaiy course of trade. it would have taken five or six years to do what has been done in as many weeks to make this great work known to the general public. FIRST PAYMENT of 10/Secures the Complete 20 Volumes. MONTHLY Payments of 10/Amounting to about 4d. A DAY.

The Entire Work is in English. Should you desire further particulars about this work, send for the 100-Page Illustrated Prospectus, Post Paid to any Address, upon Application. ENQUIRY FURIOI. To the MANAGER, Publication Department, The New Zealand Times, Wellington, Please send me the Illustrated Free Prospectus and full particulars concerning The Libeaey of Famous Literatuee. Signed G.S. 6. Address