The London Butter Market.
Another letter has been received by the Government from Mr Lowe, the official expert in London. Besides the general information as regards condition and sales, he gives some very interesting information as to the necessity of uniformity of quality. Buyers are indisposed to take small quantities, auJ retailers go to wholesale buyers. The wholesale buyers will dot take the trouble to push a small parcel of butter that they will a large one, for it is as much trouble to thorn to introduce a brand of only 20 boxes as it is one of 500. More over, there is no chance of retailers competing for a brand of such small dimensions, because only a very few can over hear of it. Whereas, if it numbers 500 or 1000 boxes, many retailers get to know it, and to look for ' it regularly. It saves the retailers much trouble if they know they are securing a regular line of butter by every ship, as they are almost certain of doing where the brand is well known and there is a large quantity of it. Whereas, if they buy a brand of only 10 or 20 boxes they are un- j certain of ever getting it again, and j consequently they will not touch < small consignments except when of- i fered as a bargain, which means that the colonist must suffer.
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Bibliographic details
Feilding Star, Volume XV, Issue 262, 13 March 1894, Page 2
Word Count
232The London Butter Market. Feilding Star, Volume XV, Issue 262, 13 March 1894, Page 2
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