Value of Advertising
A firm that manufactures a condiment of world-wide fume had been in the habit of advertising to the extent of about £5000 a year through one of the most eminent advertising agencies in London. They thought they could dispense with advertising, seeing that their specialty was on every table. Accordingly all orders and contracts were stopped. Sales began to fall off, and the aecreaso continued until the firm went back to their agents and anuounced that they intended to advortiso again. But the decline had become so serious that, in order to rocover lost ground, they had now to spent £10,000 a year where formerly they spent £5000. It is well known that wholesale houses reduce their orders when they find that the article they have been dealing in is no longer advertised. They do this to save themselves from further loss, because their experience teaches them that the public demand declines as advertising declines — London correspondent Birmingham Gazette.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/FS18920126.2.20
Bibliographic details
Feilding Star, Volume XIII, Issue 89, 26 January 1892, Page 3
Word Count
162Value of Advertising Feilding Star, Volume XIII, Issue 89, 26 January 1892, Page 3
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