Page 3 Advertisements Column 1

Feilding Star, Volume IX, Issue 149, 17 July 1888, Page 3

There is nothing like dressing your local items in rhetorical finery, even if you do have to come to plain English at the end. See an example : A paper des» cribes a fire by saying that "the red flames danced in the heavens, and flung their fiery arms aboutlike a black funeral pall, until Sam Jones got upon the roof and dashed them out with some pails of water." i Advertising Cheats.— lt has become go common to write the beginning of an elegant, interesting article, and then run it into some advertisement, that we avoid all such cheats, and simply call attenation to the merits of Dr. Soule's American Mop Bitters in as plain honest terms as possible, to mduee people to give them oneirial ,as no one who knows their value v\will ever use anything els«.— Profidence Advertiser*