Liberal Advertising and its Results

Feilding Star, Volume V, Issue 3, 8 January 1884, Page 3

Liberal Advertising and its Results

Millaud, the baaker and newspaper speculator, who died recently in Paris, and who founded the Paris Petit Journal whieh is now asserted to have a daily circulation of half a million copies, was an enthusiastic believer in the advantages of liberal advertising. One day he bad at hid table nearly all the proprietors of the lead- ' ing Paris dailies. They conversed about advertising, Millaud asserted that the most worthless articles could • ■ be sold m vast quantities if liberally advertised. Emel de Dirardir., of La Preste who w»g present, took issue with hi» on tht subject. " What •will you bet," exclaimed Millaud, 4S tfaat I «annot sell in one week one. hundred thousand francs worth of the ■aosteooiwon cabbage seed under the pretext that it will produce mammoth *e»bbage heads ? All I have to do is to advertise it at once in a whole paye insertion of the daily papers of the. city.*' Girardin replied, <; that he vould- give him a pajre in his for notliingifhe should win his *va}?er." ; ' *l he otlier i.ewspaper publishers ajrree d to do the B&me thinjr. At the expira- '„ tiqn of the week they inquired ot TMillnud how the cabbage seed had , a flourished. He showed them his books .triumphantly, and satisfied thorn that Imliad sold nearly twice as much as he hsd promised, while orders were «till pouring- in ; but he eaid the joke must stop there, and no further orders would be filled.