English and American Advertising

Feilding Star, Volume IV, Issue 71, 17 November 1883, Page 3

English and American Advertising

'?hft Ironmonger (London), contrasting tbn difference between the Ei irishman's and American's mode of doing business, concludes fiat, there are not a »reat many points in commerical or trade matters as to which the average British manufacturers would be willing to admit the decided ' superiority of American cor.cerns. In oi. e department only do we on this side concede the unmistakable and pronounced superiority of the fjentle- 1 men <>n the other side of the wa terThat department is advertising 1 , which, in the United States, has been devel oped and systematized to an extent almost unknown with us. The art of advertising is more cultivated and and more successfully studied in the States than in this country. The American people are thorough believers in the efficiency and necessity of advertising:, and their practice fully and completely vindicates all the theories they enunciate on the i-übject. They look upon suitable announcements of this class as bein^ indispensable, and no business is started or continued without a liberal allowance for advertising expenses. Neither their modesty nor thfir experience ever limits this expenditure, which they know to be productive o! the i best results when properly and sys teinaticaliy regulated. Advertising on on a bold scale is looked upon as a necessity in the States, whereas, not a few British firms believe they confer a favor on the journals they patronize <f they advertise at all. The Americans are a viperous and •' live' 1 race, in fact, aL'd they know that to maintain their almost unparalleled rate of progress they must advertise. They know that to steadily keep themselves before the public or the trade is the only sure method of insuring plenty of work ana a constantly growing circle of customers.