TUAKAU.

Franklin Times, Volume 9, Issue 718, 28 March 1922, Page 8

TUAKAU.

ADVERTISE THYSELF. “STAND NOT IDLY WAITING.’ 7 (By “Progressus.”) One distinct disadvantage in the Tuakau “temperament” is the fatal proclivity to accept the fact of a great future being Our inalienable right and to calmly await its distant materialism with hands in pockets and eyes glistening, instead of everyone “stripping off” and pulling that future into the “PRESENT” with everjH pound of strength they have. The possibilities of Tuakau are indisputable--the railway through its centre and a magnificent river flowing past. These are, with good soil, the main conditions conducing to pastoral and agricultural prosperity. Tuakau has them in conjunction with a most magnificent, benificent climate. Any pursuit or industry connected with the soil could very easily and most profitably be carried on in the district. Poultry-farming, fruit farming, market gardening are ail ideally suited to the locality. One may ask, Why are there not more people engaged in these occupations if this is true ? For the simple reason, of course, that they don’t know. The local residents know, but they are all doing so well as they are that

they don’t bother. But outsiders never hear of our possibilities unless they happen to visit Tuakau. And that is the point I wish to make : Let others know, show them what is possible, induce them to become local producers, increase production, and, in natural sequence, wealth and prosperity will follow with a progressive, extended town and all the

comforts and conveniences of the large cities. But to achieve this, population is needed and this can only be obtained by publicity, by advertising Tuakau’s natural advantages and benefits. Issue illustrated booklets and spread them ail over the Dominion, especially in the south no portion of the country has more picturesque, beautiful, or prosperous material fci's- uch a brochure. Although I find distasteful many Yankee traits, yet there are some that we must admire. A town of the size of Tuakau with such wonderful resources would institute an advertising campaign and, it has been proved by actual accomplishment, would increase the population marvellously with just the right sort of inhabitant.

The value of every foot of property, of every farm, of every business would increase as the population —the producing population—increased. Why wait idly for that day to arrive and grow old in the waiting? Let every man put his hand in his pocket—-just a wee dip. Let every man put in also what is more important—his active support and co-operations, and any move made will succeed before it is begun. Are there not any industries that couldi profitably be carried on at Tuakau, any manufacturing works? The river and the railway and the nearness to Auckland —if we could add electric power, what a field we could offer. To achieve results in the direction desired a responsible body of men would tfeed to be appointed, such as a Chamber of Commerce, or a Publicity Committee* It is not necessary to wait till the town is a borough before setting up such .important executive boclieg. The smaller a place that does so, so much more progressive is it than a larger place that does not. Also an Advisory Board is necessary to direct and advise intending settlers regarding the suitability of the particular locality or soil, or the fairness of the price asked for any property, or to direct any gratuitous help offered to assist incoming men. It\ is necessary to protect you additional population as you get it if you wish to keep it and make it of most value to itself and us all

Start in a small way with the advertising, if necessary, but do it in the best possible style, as a good -{or bad) impression is immediately created upon receipt such printed matter. But at any rate, do not wait; start right away and get your opportunity by making it.