Page 11 Advertisements Column 1

Evening Star, Issue 23702, 9 October 1940, Page 11

IF BABY HAS a DELICATE STOMACH | always give pure fluid magnesia At the slightest sign of wind or indigestion every wise mother will add a teaspoonful or so of Dinneford’s Pure Fluid Magnesia to baby’s bottle. Dinneford’s prevents the food turning sour during * digestion and will also prove the greatest help to nursing mothers. Recommended by the Nursing and Medical Professions for over 100 years, it can be given with absolute safety to all who suffer from aDelicateStomach. Insist onDinneford’s. Be sure to give DINNEFORD’S pure fluid MAGNESIA Bland • Safe • Effective EDMONDS AD Edmond* product* «* •old only I* container* burlni tho wall-know* EDMONDS l*b*l*. ACCEPT NO SUBSTITUTE

New Zealand is Now •n r fr* Wheat Germ Conscious ,J|p-Thanks to VI-MAX To-day all the World over, bread and other foods are being reinforced with vitamins. In New Zealand the Government has made important statements regarding the reinforcing of white bread with Wheat Germ. The Germ of the Wheat is Nature’s storehouse of Vitamins A, 81, 82, and E. For three years VI-MAX has been before the public with its revolutionary health message of Wheat Germ Vitamins. Vitalising VI-MAX is the Perfect Breakfast Food and Cooking Cereal VI-MAX is made from whole wheat carefully selected for flavour. The coarsest and irritating bran particles are removed. The other exterior portions of the Wheat Berry are retained, ensuring a good supply of essential mineral salts. The full Wheat Germ content is not only retained but increased. No wonder vitalising VI-MAX has made such sensational health history within a few years. No other food has secured such a widespread following and earned such high approval and ready recommendation from health authorities. Serve Non-Heating VI-MAX AH the Year VI-MAX does not contain oats, but is a non-heating whole wheat preparation with added Wheat Mr H. E, West, 8.5 A.., an acknowledged scientific and technical authority, late chief chemist to the N.Z. Wheat Research Institute, states that in VI-MAX the starches are reduced and balanced with the proteins, thus making VI-MAX non-heating and suitable for use in summer as in winter. The vitalising properties of VI-MAX are extremely valuable in spring and summer when all of us, especially children, are more active and use up more energy. VI-MAX vtr *Biins VI-MAX Is sold by all stores In N.Z. in 31b Cartons 1/8, and 71b Bags 2/10. (Freight towns alighUy extra.) V k (3wMAm iti, %jth\ THE ONLY VITAMIN-PLUS BREAKFAST FOOD AND COOKING CEREAL, VI-MAX IS RAPIDLY DISPLACING OVER-REFINED AND DEVITALISED CEREAL FOODS.