Page 18 Advertisements Column 2

Evening Star, Issue 23699, 5 October 1940, Page 18

lADOALOC Undies grow Simmer and Sleeker Simplicity is the order of the day—and night —for lingerie. Laddaloc complies with formfitting undies that are a revelation of cut and clever designing. Tailored from three aristocratic fabrics—satin, superlocknit and sheer. Petal-soft to the skin. Fresh as crocuses to the eye. They lit and, flow around the figure in smooth, supple lines. Undies so romantic to look at, so practical to wear and care for, are a long awaited boon. Slips, pantees, vests .. . nighties, pyjamas ... bedjackets and dressing-gowns . . . Laddaloc has them all. Very feminine, or very tailored, as you please. Surprisingly inexpensive, all of them ! ill * Perfect foundation for frocks is tht patent Laddaloc slip of superlocknit , ■ with combination brassiere. Acts as a perfect uplift for si\e 36 and under , mow ’KIN TO LADY JANE m M # IB' y PK fr

t You can’t ignore your figure now! From Carole (she’s a gallant gel) you never hear “Oh what’s the use ...” more likely “What’s the latest?” not meaning cable news. She’ll knit and bandage with the best, but won’t let war eclipse her looks. “Beauty must be brave,” she cries, “Get out your warpaint, girls! and smarten up your curves . . . spirits sag when figures slump.” ks Fashion thinks so too; decides we shall be shapely; gives us bosoms . . . trim little waists ... and lovely Berleis for a brave new line recalling long lost loveliness (the femininity of gran’ma’s day). Slip into one ... feel its beautifying clasp, the cool, supple smoothness .., and a veil is drawn over this grim old world . . . So powerful is the spell of Beauty! II YOU R FIGURE HAS A NUMBER NOW Now buy your Berleis as you do shoes, frocks , gloves ... by a number. When you ask for an 18 frock you are giving both and fitting. Now ask for your Berlei by number too, and get the exact fitting you need. So easy, so quick. (It’s the 5 figure types and the 15 variations simplified.) Find out at your corsetiere’s what your fitting is—and ask for your Berlei always by number. I Spirits sag when figu