Page 17 Advertisements Column 2

Evening Star, Issue 23693, 28 September 1940, Page 17

A L L E YE S A RE O N B O S O M S! li (3 liili ■Hk mm llfllllpf Ms 111188 IS MS wm ’’ H <£l IfTr <si * \ ‘1 f s Fashion insists you shall have a bosom that is definitely a bosom. And Berlei makes the brassiere that makes the bosom. ' Firm as affection. Comfortable as an old family friend. Your Berlei brassiere can't slip and slide around, can’t bind or hamper you, because it’s' a fit for your shape as well as your size. Berlei sculptures it to follow the exact swell and fall of the curves of your own particular type of bosom. These may differ greatly from those of other women having your identical bust measure. { So .. Berlei makes seven different fittings for your bust size, one of * % them yours—and yours alone. To fit like a nickname. To lift and model the soft flesh into the firm high curves, the deep separation, of the beautiful bosom that breathes beneath today’s young fashions. Diaphragm bands of varying depth keep you flat as a palm in front; special supports protect the frail tissues from sag and strain. . Truly, you’ll find your bosom friend in Berlei I fHE NEW WAY TO BUY YOUR BERLEI Now you can buy your Berlei brassiere fust as you do your shoes, gloves, frocks ' ~ by number. Such a shopping help I ' Ask your corsetiere the number of your figure fitting, j (Sa a & I FULL BUST MED. DEEP BUST SfH JSSI I WISE WAIST li MEDIUM BUST MED, FULL BUST MIDGET BUST JUNIOR BUST

Sheer tailored perfection /] Laddaloc offers you the most provocatively pretty undies of the | year. In three charming fabrics —sheer, satin, superlockmt., Dainty j as daisies, and surprisingly hard-wearing. All with the perfect Laddaloe i cut. Fastidiously tailored, they’re sleek every second you have them on. i Sheer joy to wear lovely lingerie at unassuming Laddaloc. prices! LADY JANE LADDALOC ■ • •;; *y. Ilii Mill r^Q.4UiOA£> KIN TO LADY JANE LADDALOC TAILORS UNDIES TOO Make a note to see the special slip with the real brassiere fop. Registered patent t exclusive to J.addaloc.