Page 10 Advertisements Column 4

Evening Star, Issue 19805, 2 March 1928, Page 10

se iaDSWusan giimsßß QBasssaai bbubish Best Coal ! 4? S? 5 & s&i. e SB BB BBSS OTAGO’S FAMOUS PRODUCT. KAITANGATA is the highest grade Coal, free from dross and stone. Quick lighting, long lasting, it burns to the last particle, and is easily the most economical for household use. ORDER KAITANGATA from your Merchant next time. KAITANGATA COAL CO., LTD. DUNEDIN. 8888 18881 Ladies! Have your Furs and Fur Coats Renovated and! Remodelled in the Latest Autumn and Winter Styles I We are Practical Furriers, and all work is done by a skilled staff in first-class manner at the lowest possible prices. Inquiries invited. FUR COATS. A splendid selection In the New Fashions now on view, @®o © © 0 eVDIAN FUR, SALON 'okcs' sutLcmo. rravexa STHEct- - (,«*•»» IVi) BUN EDI ft, FURS. A choice collcc-j tion of Beautiful Furs, Chokers,) etc., in the popu-j lar pelts. ®®® ® ® 0 “ CREMOLA, 19 The Queen oS CUSTARDS “ TICKLES THE WORLD’S PALATE ” ALL STORES AGENTS-MERCER & MITCHELL, LIMITED.

ivmwi 1 I You WWi •\/vwjwj i ww\a@ You Need the Newspaper The newspaper or to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “ as a publicspirited citizen ” when ho earned a two-inch space in the local paper every week in the year. Possibly he was. But that is changed now. A new ordoa has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save thsm money, and the way to save your pounds is first to save your pennies. Advertisements to-day are right up to the mmute. They are as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Turn to the advertisements in this paper. Just read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set up and how inviting they are. Business raea--that is, the successful ones —know advertising pays big returns. Unsuccessful men don’t advertise because they arc unsuccessful. That’s the answer. Look over the city and pick out the big firms. They're the advertisers. Advertising is the tonic that puts dividends in the banks. a 9 Everybody reads advertisements to-day. Does your a* advertisement appear in i % The 4 Evening Stan 9 & V u>UVUVWVVWVfW WAV*