EMPIRE BROADCASTING

Evening Star, Issue 19658, 10 September 1927, Page 9

EMPIRE BROADCASTING

THE SHORT-WAVE EXPERIMENT

EUBLICITY DEPLORED. Press Association—By Telegraph—Copyright, LONDON, September 9. (Received September 10, at 11.40 a.m.) The British Broadcasting Corporation, in au official announcement on Empire broadcasting, deplores the present unfortunate exploitation of publicity of the experiment, giving it a wholly artificial importance, it is admitted that only irregular direct reception is available, and this merely to a limited number of experimenters. The corporation points out that the problem of effective Empire broadcasting is the linking up of systems lor the benefit of tho general public rather than the provision of a sporadic technical entertainment for a few amateurs. The corporation is convinced that the premature, unsound proposals so vigorously advocated in certain quarters arc definitely inimical to success, and refuses to undertake them till it is possible to have a minimum guarantee of reasonable service. There must be some minimum ingredient of reliability, continuity, intelligibility, and quality. It hoped shortly to be in a position to enable tho King.orally to address his 400,000,0110 subjects throughout the world, but there would be no advantage to the Empire if the experiment resulted in a fiasco. A new series of experiments would be conducted in October.