Page 22 Advertisements Column 5

Evening Star, Issue 19658, 10 September 1927, Page 22

Three very smart and up-to-date Spring Costumes in all the new colors in Tweeds. Priced £4/4/DREAVERS George St. -- ’Phone 12-922. I'birUb Children take if easily £* it stops the cough •VWVWAJ’JVVAWWAfII ? You Need the Newspaper \ i—— : I pB The newspaper of to-day is the most powerful r iJJ medium of advertising on earth. In the old days the *j % merchant may have thought lie was a benefactor *s ®a and that he was contributing his bit “as a public- B « spirited citizen ” when ho carried a two-inch space b* Jjj in the local paper every week in the year. Possibly it EL he was, 5 k «jj But that is changed now. A new wde» has \ arrived. People read advertisements. . Many find 5 their greatest interest in looking over the advertisg*■ • ing pages to get news that will save them money, ** and the way to save your pounds is first to save B „ your pennies. c Advertisements to-day are right up fo the minute. S They are as fresh as the news of the world or the j ®a latest cricket score. Live merchants cater to live c ,® ? people, and they know . they must not alone bo up to *, r the mimit?', but they must be some dir banco ahead, *v They must anticipate the wants of their customers. \ And they do. Turn to the advertisements in this paper. Just read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set tro and how inviting they are. Business men--that is, the successful ones—know advertising pays big returns. Unsuccessful men don’t advertise because they are unsuccessful. That's the answer. Look over the city and pick oat the big firms. They’re the advertisers. Advertising is the tonic that rrata dividends in the banks. Everybody reads advertisements to-day. Does yew advertisement appear in The *Evening Star * & ? ‘ * WAm WVWVWWVWMO