SCARVES FEATURE SLOGANS

Evening Post, Volume CXXXI, Issue 121, 24 May 1941, Page 13

SCARVES FEATURE SLOGANS

FOOD AMD FASHION

A PERSISTENT FAVOURITE

- (By E. Ruth Sibley.) LONDON, April 24

Recently I wrote of the topical printed fabrics being made and sold in the United States to help British war relief schemes. I have just seen a silk square scarf made by Jacqmar, printed to represent a piece of old London Wall—oh each brick a poster slogan such as "Go to it," "Keep it dark," "Air-raid shelter," and "Give us the tools and we'll finish the job," etc. The last had been added at Mrs. Churchill's suggestion, bringing it right up to the minute. As ! all the "posters" are in different colours against the brown brick wall, they make a gay as well as a topical accessory —and New York is asking for more.

The food controller should be grateful to the fashion designers, for almost as soon, as he gives fresh advice on food consumption it is turned into propaganda in the shape of some fashion accessory!

Carrots and their beneficial qualities to health and . complexion have been headline news, and so women are offered buttonholes: in. the shape of a cluster of artificial carrots, plus small potatoes and swedes. A string of runner beans to fasten in the lapel of the coat or across the front of the hat is an idea carried out in other useful and colourful vegetables, while a nice green young lettuce is the patriotic successor to the fashionable bunch of violets.

I have seen some lovely new woollens designed for next autumn! Alas, I fear we shall, not be allowed to buy

them as they are all for export, but it is interesting to see an industry develop on new- lines under war conditions. These British tweeds have been given the suppleness and finish of French woollen, cloths with their gay original colour combination.

The odd jacket style is a persistent favourite, and very popular, in every type of plaid and check, with a plain coloured skirt. The model I have sketched was in the new apricot tan and two shades of green—the darker green repeated in skirt and trimmings. The built up shoulder line is typical of the best style of shoulder importance, for exaggerated sleeves or fullness do not appear in any of the exclusive collections, which are the signpost of coming fashions.

The Molyneux included many such models, with very short skirts and lots of pleats.