HOMES WITH RADIO
A DOMINION SURVEY
68 PER CENT. EQUIPPED
The Post Office is responsible for a radio survey of the Dominion from a new angle. It has been able to ascertain how near the country is approaching what might be termed the full potential demand for radio licences, which, it is assumed, would reach the maximum when every house in New Zealand has its receiving set. The investigation showed that over 68 per cent, of the households are'already equipped in this way. . Disregarding figures of total population, Post Office officials based their calculations, upon the actual number of households in all postal districts. A grouping of the Dominion figures showed the following results:—; Households 352,536 Radio licences 240,733 Percentage of licences to v households 6&29 Kadio has reached its greatest popularity according to this survey in the Wellington radio district, where the proportion of licences to households is 70.63 per cent, The Auckland radio district follows with-68.66 per cent; the Christchurch district (including the West Coast) with 67.22 per cent.; and the Otago-Southland district has 33.28 per cent. Radio listeners' licences have been increasing rapidly in recent years. The advance in 1935-36 was 39,357, and in 1936-37 it was 48,887. At this rate if progress it seems probable that within another year the proportion of New Zealand homes equipped with radio-receiving sets will be at .least 80 per cent. : ■ ■ :
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https://paperspast.natlib.govt.nz/newspapers/EP19370527.2.215.3
Bibliographic details
Evening Post, Volume CXXIII, Issue 124, 27 May 1937, Page 28
Word Count
230HOMES WITH RADIO Evening Post, Volume CXXIII, Issue 124, 27 May 1937, Page 28
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