FASHION UNIVERSITY

Evening Post, Volume CXIX, Issue 31, 6 February 1935, Page 17

FASHION UNIVERSITY

TWO DAYS' SESSION

One : of the most interesting organisations concerned with fashions is the Amos.".'Pkrrish Fashion Clinic, New York, states a writer in the "Daily Mail." It has an odd title, and actually it is a fashion university where the knowledge of clothes and fashion is disseminated with remorseless efficiency. There are two sessions a year, each of them lasting two half-days, and for these £40 is paid for one seat by each "student." Most of the "students" come from stores all over the United States, which thus keep in touch with not only the newest but also coming fashions. It is not out of the way for a man or woman to travel 3000 miles to attend this short intensive course, the curriculum . for which takes six months to prepare. First of. all,-next season's fashions will be indicated, and this, it is claimed, is done by sheer analysis and the study, of recurring ; trends. Colours and materials are forecast, and so closely is the., clinic in touch with the market that patterns of the types of fabrics to be used in the following season !may be provided. Customers are graded into types, and entire outfits, with the right accessories, are suggested for each, so that a store in an American country town can carry a stock as up-to-date as one in New York. The plan of campaign does not omit a single possibility. .The clinic.re- . minds its own clients, for instance, that the weather will be an important factor in their Easter trade, and gives suggestions for that. It gives suggestions on advertising, and from a profound study of the success and failures of shops in selling, the fashion 'university has succeeded in perfecting a knowledge of salesmanship and psychology which is passed on.